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  1. Home
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  3. Tara Kinney
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Tara Kinney

CEO
CEO
Atomic Revenue LLC
Country or state 
United States (Missouri)
Available to 
North America
City 
St. Louis
Fee 
Ask for pricing
Languages 
English
Volunteer
No

Personal Details

Bio

My experience ranges from non-profit program management to leadership positions in corporate communications, organizational development, and recruiting for marketing, sales and technical seller-doers. In all of these roles, especially in my current role as CEO of Atomic Revenue, superior communication and project management skills have been the underlying foundation for professional success.

In 2009, I launched TJKworks to help entrepreneurs achieve their goals using these same principles. As a consultant and coach, I help clients achieve their next milestone by providing:

- executive bandwidth and corporate communications leadership,

- executive thought leadership positioning,

- fully staffed Marketing Operations teams as a subscription service.

In 2014, I acquired majority interest in a sales operations firm as the missing link in her clients' revenue generating success. As CEO, I led Atomic Revenue through a rebranding and innovation process to define the business discipline of Revenue Operations. The TJKworks model of marketing operations has become fully integrated with Sales Operations expertise of Algorythmics which allows for the third and final pilar of revenue operations, Customer Success. By uniting three emerging operational disciplines, Atomic Revenue addresses the people, process, and data requirements of revenue generation.

Today, Atomic Revenue continues to define the discipline of Revenue Operations with programs, services, and expertise dedicated to the profitable growth of privately held small to mid-size businesses. As Executive Partners and Revenue Operations Practitioners, the Atomic Revenue team fill gaps and expands bandwidth to meet the unique growth challenges of the SMB market. Being discipline specific and industry agnostic allows me to employ my passion for the cross-industry-pollination of business best practices. Healthcare like software and professional services like manufacturing--under the hood, its the same business engine.

Current position (2)

CEO

Atomic Revenue LLC

Managing Member

TJKworks, LLC

Degrees (2)
Writing for Marketing and Public Relations
Harvard University
2001 to 2002
Bachelor of Science, Business Administration: Marketing
Colorado State University
1996 to 1999

Presentations

Presentations (4)
Marketing Metrics That Matter for Revenue Growth

Communicating marketing performance to a Board of Directors is nearly as difficult as communicating marketing value to your own sales team. Marketing and sales alignment drives revenue growth and profitability, but marketing leads the customer acquisition charge and must set the tone for accountability tied to corporate objectives. Anyone who says that marketing KPIs are all fluff and vanity metrics has never seen marketing KPIs tied to profitability. Let's learn how to communicate those metrics, and by doing so we will improve the outcomes of both marketing and sales.

Customer Acquisition: Lead Flow, Holey Buckets, and Why Your Marketing Budget Isn’t Approved

How many agencies get fired, not for poor performance, but because sales don't scale with the marketing budget? In-house teams don’t fare much better, touting vanity metrics that will never justify budget approval. Understanding the full customer acquisition process will help you communicate key performance metrics that management actually cares about, and teach you how to identify holes in the customer acquisition process before you drown in lead management. Your CEO and CFO will appreciate marketing accountability toward customer acquisition and reward you with budget approvals

Scaling Your Business with Cashflow-Driven Management Decisions

Whether you have a large cash reserve or no cash reserve, all budgets should care for balanced Cashflow management. Cashflow-driven management decisions are particularly critical when building marketing and sales budgets–missteps here are a key downfall of most small businesses. However, all strategic business decisions should enable effective Cashflow management. For example, the pricing structure and payment terms for cash inflows must align with timing of cash outflows for costs of goods sold (COGS) and costs of sales within your revenue model. If your payables and receivables are structured properly to care for the ongoing operational needs of your company, then the appropriate Key Performance Metrics will be leading indicators of future Cashflow opportunities and constraints.

Hitting the Ceiling: Scaling Your Business For Growth

Hitting the Ceiling, or your inability to scale, is when your business is stuck, frustrated, and things are complex and chaotic. While “hitting the ceiling” is a natural part of growth, the fact of the matter is that most businesses don’t break through; they either “flat line” or go out of business.
This panel topic is designed to help you understand scalability on several fronts: Internal growth with leadership abilities, talent management, and organizational effectiveness AND External growth with sales operations, marketing strategies, and customer advocacy. The point of this panel is to get you looking at the straight forward approaches to scalability and to get you see the holistic view, as there isn’t one magic bullet solution to help you expand workload or increase your levels of performance and efficiency.

Past talks (2)
Scaling Your Business with Cashflow-Driven Management Decisions
Enterprise University
11401 Olive Blvd, St. Louis, MO 63141
December 31, 2016
Hitting the Ceiling: Scaling Your Business For Growth
Venture Cafe: Profectus Panel
The Venture Café Gathering, 4240 Duncan Ave St. Louis, MO 63110 USA
December 31, 2016
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Books & Articles (2)

Disrupting Revenue Operations With Tara Kinney
What is a Fractional CMO and Why Do I Need One?

Expertise (20)

Business
Leadership
Media & Marketing
Marketing Operations Revenue Operations sales operations KPIs Marketing metrics Metrics that Matter Customer Acquisition Customer Advocacy Lead Flow Communication Business Growth Budget Management Scale and Performance Lead management Marketing Revenue Growth Profitability
Recommendations
Why choose me? 

I want to help motivate and empower others by sharing my win-win-win-win vision for success!

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