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  1. Home
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  3. Suzanne Tulien
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Suzanne Tulien

Brand Clarity Expert
Brand Ascension
Country or state 
United States
Available to 
Global
City 
Colorado Springs
Fee 
Languages 
English
Volunteer
Yes

Personal Details

Current position (1)

Brand Clarity Expert

Brand Ascension

Achievements (3)
Certified in Accelerated Learning (adult learning techniques
Certified Online Trainer
Author of Brand DNA, Uncover your organizations genetic code

https://brandascension.com/brand-dna/brand-dna-the-book/

Degrees (1)
Bachelor of Arts, Communications
University of South Alabama
1988 to 1991

Bio

Horizontal Tabs

Bio #1

Is a successful brand the result of powerful marketing, innovation, timeliness, or even product development? When the economy dives, what keeps a good brand going strong? What’s the real secret to brand development growth and longevity?

With over two and a half decades of strategic communication, marketing, and internal brand development, Suzanne’s inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and engagement long-term. Because her approach is radically different, she is paving the way companies elevate their brand position and actually reduce marketing costs while growing marketshare. Branding businesses with employees, or solo-professionals, emerging leaders, consultants, speakers, or sales agents, her Brand DNA methodology is the missing piece to brand success.

She co-founded The Global Institute for Inspiration in 2011 and helped create the ‘Most Inspiring Companies Report’ now published by Forbes.com. As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments such as Microsoft Live Meeting, SBTV.com, VoiceAmerica.com, and SmallBizAmerica.com among others. Her delivery is highly experiential, engaging and fun.

As author of her most recent book; "Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For," and "The 6 Myths of Small Business Branding" e-book and co-author of "Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage," also published in China, she is helping to pave the transformational highway to grow by conscious, strategic design, not by default!

Bio #2

For 28 years, Suzanne has been passionately serving clients through strategic, internal brand development and experiential training and aligning it with powerful visual communication pieces and corporate identity solutions. Working with a dynamic marketing and training firm, she helped design and facilitate marketing training workshops across the U.S. Then, as creative project manager for the global consulting firm, she helped manage and inculcate the internal/external brand acquisitions of 13 organizations and the critical acculturation processes for all to be merged under one corporate entity.

As author of The 6 Myths of Small Business Branding, and author of and co-pioneer of Brand DNA; Uncover Your Organization’s Genetic Code for Competitive Advantage, she is helping to pave the evolutionary highway for businesses to grow by conscious, strategic design, not by default! She facilitates the Brand DNA methodology (an internal brand identification, definition and alignment process) for her clients across the U.S.

As a Brand Clarity Expert, author, and international speaker, and owner of Brand Ascension as well as award-winning graphic designer, certified trainer and certified in accelerated learning methodologies. She served as former President of the Pikes Peak Advertising Federation, and served as Vice President of Middle Market Entrepreneurs Group of Colorado Springs.

Suzanne speaks and trains all over the country and has presented for Microsoft Live Meeting, Intercall Live, VoiceAmerica.com, BetterManagement (SAS, Inc.), and WOMMA.org, among others. Her articles have been featured on www.BrandChannel.com, eHotelier, and INNOVA, and other global/national publications.

Presentations

Presentations (3)
Develop a World-Class Brand on a Small Business Budget

PROBLEM: Most businesses don't realize that becoming a world-class brand doesn't mean having to have a world-class marketing budget!
SOLUTION:
- Learn the SECRETS of how your customers REALLY make buying decisions.
- Understand why and how your employees are your secret weapon.
- Why the first 7 seconds of contact with your customers is integral to their buying decision and loyalty to you.
- Assess your own brand against best practices.
- Why you and your employee team holds the POWER to your brand success!

...and more!

STOP MARKETING (for now), START BRANDING!

PROBLEM: Most business owners spend way too much money in marketing efforts BEFORE they've even formally identified and defined their own brand value position. This tendency can cause misdirected messaging to the wrong markets, and other catastrophic inefficiencies of marketing budget spending.

SOLUTION:
Learn the critical differences between the function of Marketing vs. Branding and how knowing this can affect your bottom line. Also, learn the secrets of the 3 most powerful attributes of a successful brand and capitalize on them to:
• Increase customer loyalty
• Create brand insistence
• Make marketing dollars work smarter, not harder!

...and more!

Elevate Your Personal Brand Leadership

Clarify & Leverage Your Leadership Skills, Confidence & Influential Voice.”

Today, when others choose to work with you, they are ‘buying’ YOU, not your products and services. They are buying into your “Why”, your philosophy, your confidence, your demeanor, and the customer chemistry you create doing what you do. You’re brand is unique, as unique as your own DNA, and when you discover even just a few of these core elements that make you YOU – you can then begin to leverage your Personal Brand power and step fully into your potential and build exponential advocacy.

70% of the brand perception your customers acquire is through personal experiences with the people representing the brand…YOU. Have you determined your Personal Brand Style? What are your core Values? How do these attributes show up and get represented in your Standards of Performance, within the experience of how you deliver what you deliver, and in your follow through?

Past talks (2)
Elevate Your Personal Brand Leadership
CACTA Winter Conference
Loveland, COlorado
February 6, 2019
Elevate Your Personal Brand Leadership
Women of the Rockies Summit
Arvada, Colorado
November 14, 2018
  • All (3)
  • Videos
  • Photos (1)
  • Slides (1)
  • One sheet (1)
This speaker hasn't uploaded any videos yet.
Be A Better Speaker presentation - eWomenNetwork
Be A Better Speaker presentation - eWomenNetwork
Suzanne Tulien Sizzle Reel
Suzanne Tulien Speaker Onesheet
This speaker hasn't uploaded any press information yet.

Books & Articles (7)

Brand DNA - Uncover Your Organizations Genetic Code for Competitive Advantage
iUniverse,
2010
Personal Brand Clarity; Identify, Define & Align to Become What You Want to Be Known For
Brand Ascension Publishing,
2020
The 6 Myths of Small Business Branding
Brand Ascension Publishing,
2006
A Woman’s Touch: Up-leveling the Branded Customer Experience
Personal Branding: It's an INSIDE Job
The 6 Myths of Small Business Branding
Brand DNA: Uncover Your Organization's Genetic Code to Competitive Advantage

Expertise (9)

Business
Leadership
Brand DNA Brand consulting Brand Development Public Speaking Personal Branding brand identity design Brand Leadership

Reviews

Testimonials (4)
  • Suzanne Tulien delivers a phenomenal perspective to her audience. Her ability to design her presentation to meet the audience needs is superb. Her ability to explain the 6 myths of branding hit home for our audience of entrepreneurs, we now know the power of creating our brand for our business and will work further with Suzanne in her excellent programs. We strongly recommend working with Suzanne Tulien as an effective speaker who creates motivation, drive and positive outcomes for your attendees at your business conference.
    Suzanne Eccher
    Massage Practice Building
    President./CEO
    Verified
  • Suzanne is a subject matter expert and superb facilitator for building a dynamic culture and brand. I have been in two organizations that immersed themselves in her engaging and powerful Brand DNA process. Her process fully enrolls everyone from customer facing staff to senior executives so that all conclusions are readily embraced and instantly internalized by all stakeholders. If your enterprise wants to experience immediate and lasting transformation, engage Suzanne.
    Robert Todd
    Co-Founder
    Bitweld and Build Value Now
    Verified
  • Thank you so much for your awesome presentation at ‘Contribution not Competition’ conference. Everyone in the audience is still singing your praises! Your keynote "Personal Brand Presence" was exactly what the audience needed. Your unique insight on branding and your ability to inspire people to look at their business from a different perspective was precisely the message that they needed to be able to have their businesses stand out from the crowd! I personally was excited to implement everything I learned from your speech and I have seen the other women implementing the tools as well. You have proven yourself as an expert and authority in your field and am truly honored that you were a speaker for Embodied Grace Productions. Your message was crafted in a way that was easy to understand and so inspiring that the audience was motivated to take action right away! I had no doubt that you would be fantastic on this subject, and I was highly please with your ability to connect and interact with the audience. On behalf of Embodied Grace Productions, I appreciate the valuable contribution you have made in making the conference a success. Once again the knowledge. information and enthusiasm you shared really had an impact on the audience. You left them begging for more!
    Jennifer Lonnberg
    CEO
    Embodied Grace Productions, LLC
    Verified
  • Suzanne Tulien and Brand Ascension Group have been instrumental in helping Endodontic Specialists build brand equity. From updating our logo, brochure and building our website, Suzanne has demonstrated creativity and knowledge of the strength of a solid branding effort. Suzanne has facilitated training in our organization to bring the branding basics to our team. She is dynamic, entertaining and engages all the senses in her training methods. If you are looking to elevate your brand and engage your team in the process, I highly recommend The Brand Ascension Group.
    Jane Peck
    Administrator
    Endodontist Specialists of Colorado, LLC
    Verified
Recommendations
Why choose me? 

I bring a heightened level of coherence to my audiences, to enlist, equip and engage them to learn.

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