Steve Fredlund

Sometimes everything in our life and work seems fine on paper, but internally we feel unfulfilled; we’re longing for something more. We work hard, we do everything right, and we believe that this will lead to extraordinary happiness and success. But instead, the status quo continues. Because everything is “good”, it feels like we shouldn’t feel this way, so we continue forward doing things the way we always have, pushing down our unhappiness, and pretending everything is okay.

Whether you’re feeling stuck, longing for a breakthrough, or craving fresh inspiration, this keynote blends storytelling, humor, and practical tools from Steve’s proprietary breakthrough framework to guide you to lasting fulfillment. Learn how to break free from your comfort zone, adopt a new mindset, and pursue the vision of YOUR extraordinary: a meaningful life and fulfilling work.

Innovation is no longer just about having a competitive advantage, it’s about organizational survival. Industries are evolving rapidly, and sticking to what we’ve done before won’t allow us to keep pace. To fulfill our mission and better serve others, we MUST become more creative and collaborative. But this is more than just adding more cross-functional meetings; it requires a fundamental shift in our culture.

In this session, Steve will invite us to embrace a paradigm shift—both individually and collectively. He will share what he has learned from decades of real-world experience as a breakthrough expert. These insights offer a strategic approach to tackling the challenges and seizing the opportunities that are already shaping the future of our industries—empowering associations and members to not only meet the future but lead it with confidence and purpose.