Skot Waldron | SpeakerHub

Personal Details

Bio

Skot is a brand coach, marketing consultant, award-winning design professional, and author.

He is principal and creative director of Multiple, a strategic design firm who also produces the annual CUSP conference, a conference about the design of everything.

Skot has created national and international branding campaigns and helped some of the top brands and companies, including J.P. Morgan Chase, The Center for Disease Control (CDC), Georgia Tech, Houghton Mifflin Harcourt, Sesame Workshop, Chiquita, Royal Caribbean, The Coca-Cola Company, Navistar, and Manpower.

Skot’s work has been honored with numerous design, investor relations, and communications awards, and featured in a wide range of publications including AIGA Communication Graphics, The AR100 Annual Report Show, Communication Arts, Applied Arts, International ARC Awards, and How Magazine.

Option: Skot speaks about the value of branding and how it pertains to us as individuals, families, and corporations. He’s a firm believer that emotion and logic must work together to build brand loyalty.

He also coaches small to medium-size businesses on the importance of developing a brand strategy and conducts trainings on the value of communication and branding issues.

He shares more at www.thoughtsofabrandstrategist.com.

Skot is a graduate of the Portfolio Center in Atlanta, where he currently teaches strategic branding.

Available as:

• Speaker

• Panel Moderator

• Brand Coach

• Brand Consultant

• Brand Training Facilitator

Current position (1)

Principal and Creative Director

Multiple

Achievements (1)

Design, investor relations, and communications awards

AIGA Communication Graphics, The AR100 Annual Report Show, Communication Arts, Applied Arts, International ARC Awards, and How Magazine

Presentations

Presentations (5)

Branding your Business before Marketing your Business

Branding your business before marketing your business.

No Budget, No Strategy, No Success--Branding is the most overlooked marketing component to small biz marketing failure.

The Intersection of Branding and Marketing is where I live. In this day and age of fast marketing and fast numbers, branding seems to take a back seat. It shouldn't. Learn why.

Developing Your Brand Script

Developing Your Brand Script: The key components to creating a clear and simple message that drives more sales.

You are not the hero of the story. Your customer is. This presentation dives into the core elements that need to be defined in order to develop a brand script that is clear, simple, and relatable.

Well-known Example or Case study included.

1. Understand how the brain works as it relates to storytelling.
2. Learn about the 2 mistakes brands make as it relates to messaging
3. Learn the 7-part framework to creating clear and simple marketing messages

Emotion vs. Logic: Why your brand needs to talk to the feeling brain more than the thinking brain

Emotion vs. Logic: Why your brand needs to talk to the feeling brain more than the thinking brain.

We don’t do anything in life unless we “feel” like it. This presentation revolves around the idea of what branding is and how we need to shape our brand to make a bigger impact on what we do as individuals and companies.

Well-known Example or Case study included.

1. Understand what branding is and how it affects everything we do
2. Learn about the 6 things that will indicate if we are on our way to brand heaven or hell
3. Understand why triggering emotions is key to getting people to purchase what we have to offer.

Being First, Not Last: Using Social Media to Get Involved in Timely Health Conversations

Big events happen that effect the health of our world without notice. Being prepared is key to responding in a timely manner and being present during the conversation.

This presentation reviews a CDC case study walking the audience through the methods and tactics used to develop a skin cancer campaign that was launched within weeks, not months or years.

1. Identify key ingredients needed to carry out an effective campaign
2. Understand why it’s important to be proactive instead of reactive
3. Learn how the audience can empower themselves to make decisions instead of being fearful

Your Social Media Strategy Has No Strategy

Social media marketing is a given. It can be overwhelming and sometimes it’s even hard to see the return on investment. This presentation walks you through the 5 steps you can follow to develop a strategy that brings structure and peace of mind.

Well-known Example or Case study.

1. Learn the different between strategy and tactics
2. Learn the 5 steps to creating a solid social media strategy
3. Why is listening just as important as talking when it comes to social media