Silvina Rodriguez Picaro

The power of the emotions, creating meaningful brand experiences trough digital technology.

Digital technology creates new opportunities for brands to engage with their audiences introducing human and emotional connections back into business.

In the consumer-centric digital age, all is about the consumer’s emotional expectations for products and services. Overcoming the challenge of building reciprocal and consumer-centric brands for loyal customers and higher engagement will generate greater profitability for those who dare to innovate.

- What successful Brands are doing? : New Ideas on Digital Brand Strategy

- Creating a two-way conversation that may become a 'relationship'

- Social Media, Apps, Websites, Blogs, Digital Stickers, Emojis, Emoticons. What’s next?

Algo de lo que aprendí emprendiendo, ideas para compartir, ha sido el hilo conductor de muchas de las conferencias sobre emprendedurismo que he dado a través de los años. Inicialmente fue el discurso que di en el Aula Magna de la Universidad de Ciencias Empresariales y Sociales (UCES) cuando recibí el Premio Iluminis al Desarrollo Directivo en 2012, y la he ido perfeccionando y adaptando a diversas audiencias. Es una charla amena y divertida sobre los aciertos y errores de mi carrera profesional, con muchos de los cuales pueden identificarse otros emprendedores.

In this intimate and inspirational talk, Silvina Rodriguez Picaro shares her experiences on her journey from building her marketing agency from scratch in her hometown in Argentina, to going global and moving to the USA as an entrepreneur.

Learn ten simple steps to build, maintain, and grow a great brand. This talk provides entertaining stories and real-world examples to explain the key points of the brand building. Add meaningful value to your products and services by making them more valuable to your target audience.

Digital technology allows brands to create exciting opportunities to engage with their audiences introducing new perspectives. In this fast-changing environment, new players are continually emerging and challenging the status quo. Everything is possible.
- New Trends in Digital Brand Strategy
- Great Examples of Awesome Digital Branding
- The Future of Retail
- What’s next?

Your branding defines success as a form of self-packaging: your brand is the perception, you convey so that someone other than you, can describe the total experience of having a relationship with you.
Personal branding is the conscious and intelligent effort to create and influence an individual's public perception by positioning as an authority in their field. I propose ten steps for creating an engaging, unique, and inviting personal brand for entrepreneurs. To elevating their credibility and differentiate from the competition, to ultimately advance their image, increase their circle of influence, and build a substantial impact.