Sharmin Attaran | SpeakerHub

Personal Details

Bio

Engaging professor of marketing and speaker on topics related to marketing (digital marketing) and business strategy. Specializing in training b2b and b2c small-large businesses and non-profits as well as entrepreneurs on how to use digital tools to drive brand awareness and lead generation. Able to provide keynote as well as participatory and interactive multi-session workshops. New book out now: The Little Black Book of Social Media: Strategies to Ignite Your Brand.

Current position (1)

Professor of Marketing

Bryant University

Achievements (1)

Professor of Marketing

Degrees (3)

Marketing

UIC CHICAGO

2004 to 2009

Economics

University of California, Los Angeles

1998 to 2002

MBA

California State University Bakersfield

2002 to 2004

Presentations

Presentations (1)

Customer Journey Mapping

Customer Journey Mapping - View Your Business from Your Customer's Perspective

Customer journey mapping is the process of creating a customer journey map, a visual story of your customers' digital touchpoints or interactions with your brand.

Learn the process and tools needed to step inside your customer's shoes and see your business from the customer's perspective.

Past talks (1)

Customer Journey Mapping: View Your Business from Your Customer's Perspective

Hultrapreneurs @ Hult International University