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  1. Home
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  3. Shannon Kelly
Shannon Kelly's picture
She/Her

Shannon Kelly

UX Strategist II
OverDrive
Country or state 
United States (Ohio)
Available to 
Global
City 
Lyndhurst, OH
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes
Timezone 
America/New_York

Personal Details

Bio

Old school web designer turned UX-er. Having worked in many industries, Shannon has gained tremendous experience in the last 20 years. With roles ranging from web, email & graphic/visual designer, social media strategist, SEO & CRO specialist, content creator, and UX designer/researcher.

Shannon loves to geek out on usability data, analytics, strategy, a/b testing, and conversion rate optimization. She has knowledge of SEO, information architecture, content hierarchy, and how those pair with user experience design principles.

Current position (1)

UX Strategist II

OverDrive

Degrees (2)
Master's User Experience Design (pending)
Kent State University
2022 to 2023
Multimedia and Web Design
The Art Institute of Pittsburgh
2002 to 2005

Presentations

Presentations (2)
How to use UX Research to Enhance Your Conversion Strategy: Expert Opinion

Shannon shares her experience in building and driving conversion-boosting strategies and how using qualitative UX research alongside quantitative data has helped her do this successfully.

Key Takeaways
Why isn't quantitative data enough?
What are some instances where utilizing qualitative data can drive strategy?
What are some real-world examples where user experience research has helped increase conversion rates?

SEO and UX: The Perfect Pair

Presentation Pending.

Past talks (3)
Your Personal Brand Workshop (with Christina Melton)
UXPA Cleveland Event
Garfield Heights, OH
Embracing the Unicorn Style for Better Product Designs
UX Banter Podcast
Online
How to use UX Research to Enhance Your Conversion Strategy: Expert Opinion
VWO Master's of Conversion Webinar
Online
  • All
  • Videos
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This speaker hasn't uploaded any media content yet.

Books & Articles (1)

18 Experts Share Their #1 Conversion Rate Optimization Tip

Expertise (13)

Design
Media & Marketing
Business
Skills & Trades
Great User Experience User Experience Design Optimizing for Users Conversion optimization SEO UI/UX UX Strategy UX UX/HCI

Clients

Time Warner Cable
Comcast
Jack Link's Beef Jerky
Safelite
Assurant
Stanford Children's Health
Georgia Southern University
University of Alaska Fairbanks
Knoll
OverDrive
Polystar Containment
Ohio Health
Wigs for Kids
Powerstep

Awards & certifications (5)

Verified Certificate for Introduction to Web Accessibility
edX
2022
Digital Marketing Certificate
HubSpot Academy
2022
Core Belief Award - We believe in long-term, trusted relationships
OverDrive, inc.
2020
Gold Winner
Hermes Creative Awards
2017
Employee of the Year
VMV Management
2013
Recommendations
Why choose me? 

Shannon is passionate about the importance of using research to create better products and services.

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