Sebastian Witkowski | SpeakerHub

Personal Details

Bio

I am a coach and public speaker with 17-year experience working with human NEEDS as a marketeer in companies like Unilever, Johnson&Johnson, Reckitt Benckiser and Henkel.

I combine the perfect execution of the West (A Levels in the UK, MBA in Sweden, lived in 4 countries, managed businesses in 19 countries) with the wisdom of the far East (yoga kundalini teacher).

I guide people through their their needs and help unleash their full potential.

Current position (1)

Human needs guide

Achievements (2)

1st prize for the best speaker

Big Trade Marketing Show, Kiev Jan 2019

1st prize for the best speaker

Private Label 2019, Aug 2019

Degrees (1)

Master of Business Administration

Baltic Business School, Sweden

2001 to 2002

Presentations

Presentations (2)

New consumer journey – the impact on your business

At first, Internet helped businesses to grow & save money as it allowed fast multinational operations across continents. They were able to use all the befits from the Internet. Yet, due to increasing popularity of smartphones, businesses lost control and now consumers are the ones with power. They can use the tools & information, getting what they want and when they want it. Plus they get it delivered to their homes. The old P&G purchase model, i.e. First and Second Moment of Truth is not valid anymore. Now consumers can jump from any place in the funnel back to the awareness or consideration stage.
Business executives started to panic. Hearing stories that 10 years ago there was no Instagram, Uber, Snapchat, Pinterest, Messenger or WhatsApp old-school marketers started to feel old & slow. Marketers started to chase consumers and invest in every single new media channel switching and constantly changing media strategies trying to catch up.
My recommendation is to stop and play cool.

Unlocking the growth of your business

Unilever, Reckitt Benckiser, Henkel, Johnson&Johnson and Danone… Looking back at my 17-year long involvement in unlocking their growth, I strongly believe in strategic thinking. It’s always been a buzz expression, but it actually comes to 3 simple steps:
1) analysing the data, gathering information & observations
2) uncovering the underlying ONE root issue or opportunity for your business
3) convincing everyone in the organisation that it’s necessary to change mindset about this ONE issue or pursue this ONE opportunity
Based on real-life cases, the participants will see how:
• Unilever doubled it’s toilet block business (vs. Henkel)
• Unilever became a leader in sprays (vs. Reckitt Benckiser)
• Reckitt Benckiser became the leader in air care (vs. SC Johnson)
• Bakoma doubled it’s share in kids fresh cheese (vs. Danone)
• Bakoma plain yoghurts boosted sales by +50% (vs. Danone & Zott)