Sandra Garcia | SpeakerHub

Personal Details

Bio

A Marketing and Branding strategist and Diversity, Equity, and Inclusion Consultant. Her corporate experience includes organizations such as Clear Channel Outdoor, Time Warner Cable Media, PEOPLE.com and CNNMoney.com developing marketing strategies and compelling sales programs. Sandra has strategized for brands such as Toyota, L'Oreal, Estee Lauder, Apple, Verizon Wireless, Sephora, Pepsi, and American Express to name a few. She is now the founder of Encounter Your Potential where she develops and executes strategies that use marketing as the pillar for achieving business goals and driving revenue. As a full-time entrepreneur Sandra's growing list of businesses served includes Google, JP Morgan Chase, HSBC Bank Toronto, Vevo, The Howard University School of Divinity, and Capco Consulting.

Sandra has led marketing teams at Clear Channel Outdoor and at Time Warner Cable Media developing strategic marketing programs that merchandised data driven products for use by sales to grow revenue. In her Product Marketing and Digital role at Time Warner Cable Media she implemented digital strategies and go-to-market plans that differentiated the brand from the competition as a Product Marketing expert for all digital products: Online, Mobile, Social, Search, Addressable, and Video On Demand. She also spent time at PEOPLE.com and CNNMoney.com, the financial website for CNN and the online destination for FORTUNE Magazine and Money Magazine.

For 4 years she managed her own event planning company, POSH Agency LLC. In 2012, she launched Afro-LatinaBeauty.com, an online destination for stories of Afro-Latinas sharing the same intercultural experience.

As a speaker, Sandra has spoken and moderated discussions at Google, Microsoft, Buzzfeed, General Assembly, Young and Rubicam and at institutions including New York University, Pace University, Dickinson College, Baruch College, and Howard University to name a few.

She served as the NY Chapter President of the National Association of Multi-ethnicity In Communications (N.A.M.I.C) for 2 years where she was awarded Chapter of The Year and Chapter Leadership Team of the Year. She now sits on the Board of Directors of both N.A.M.I.C and Digital Diversity Network (DDN). Sandra was awarded 2018 Innovation & Inclusion Culture Catalyst by the Digital Diversity Network, Forbes 30 Under 30 2016 nominee, and was awarded by Latino Leaders Magazine, a Top 25 Future Latino Leader (ages 25-35) in 2012.

Current position (1)

Founder

Encounter Your Potential

Degrees (1)

Psychology

Dickinson College

2004 to 2008

Presentations

Presentations (4)

MANAGING YOUR BRAND SESSION: HOW BEING PURPOSEFUL AND INTENTIONAL CAN MAXIMIZE SUCCESS

Personal branding is a powerful tactic that will enable anyone to develop a career in whatever area they are passionate about. Building a personal brand that positions you as the go-to expert in a specific industry or niche helps you to attract more of what you are seeking.

Just like a company's brand, our personal brands are important and should be managed. Everyone has a personal brand and it is the credibility and respect held with people and how people interpret who we are and the value we bring. Much of personal branding is within our control and this session covers tactics that can be applied to help boost personal brands to help influence success outcomes.

PERSONAL BRANDING AT WORK: HOW YOUR OWN INTERNAL PR WITHIN AN ORGANIZATION HAS A DIRECT IMPACT ON YO

Just like the company's brand, personal brands in the workplace are important and can be defined, in part, by relationships and reputation. It is the credibility and respect held with people and how people interpret who we are and the value we bring. Much of personal branding is within our control and this session covers tactics that can be applied to help boost personal brands at work.

Beyond the job title and job description, with clear personal brands, work becomes more meaningful. Sandra helps audiences walk away with clear strategies for establishing and consistently reinforcing who we are and the value we bring to our teams and organizations.

UNDERSTANDING UNCONSCIOUS BIAS, MICROAGGRESSIONS, AND STEREOTYPES - WHY IT MATTERS TO YOU AND YOUR B

This workshop shares the foundational understanding and importance of diversity and inclusion in conjunction with your organization’s core values and behavior standards.
This workshop creates a common language and gives participants an overview of diversity and inclusion using scenario analysis and discussion along with interactive knowledge checks to gauge understanding.

Participants will explore unconscious bias and how it impacts business environments and work relationships. They will discover how their own values, lens, culture and experiences affect interactions with colleagues, attitudes about work, and understanding of workplace values.

ORGANIZATIONAL BENEFITS OF WORKPLACE DIVERSITY

What does diversity and inclusion mean within your organization? What can the future state of inclusion look like and how do we begin to get there as people leaders, as teams, and then as a collective organization?

Each year the workforce becomes more diverse. The numbers of people of color in the United States is increasing, women continue to rise among the ranks, and LGBTQ individuals are becoming more open about who they are. It is important for organizations to not only tolerate but to also embrace diversity.

In an increasingly competitive economy, talent is also central to improving the bottom line. Understanding the benefits of diversity beyond sourcing the best set of candidates is necessary to succeed and grow in today’s market. With a redefined view of DEI within and for your organization, we will determine areas of change internally to create mindset shifts around inclusion and the benefits of diverse teams.

Workshops (2)

EXUDING AND MASTERING EXECUTIVE PRESENCE IN THE DIGITAL AGE WHERE FIRST IMPRESSIONS ARE NOW OFTEN YOUR DIGITAL IMPRESSION

1 hour

First Impressions are now many times your digital first impression. What is your digital presence saying about you before you even have the opportunity to introduce yourself?

ENCOUNTERING YOUR LEADERSHIP POTENTIAL

90 minutes

Helping individual leaders identify their leadership potential and how to achieve high levels of performance within their environments.