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  1. Home
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  3. Russ Hughes
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Russ Hughes

CEO - Blogging Expert
Production Expert Ltd.
Country or state 
United Kingdom
Available to 
Global
City 
Belfast
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Current position (3)

CEO - Blogging Expert

Production Expert Ltd.

Managing Director

Sociatech Ltd.

Founder

The London Production Network

Degrees (1)
General studies
Aldridge School
1977 to 1982

Bio

Horizontal Tabs

Marketing Expert, Blogger

Russ Hughes is the founder of Production Expert, a group of blogs for music and post-production professionals. Over the last decade, it has become one of the leading industry websites with over 7 million visitors annually.

He is a marketing and PR specialist for technology, media and creative sectors and the founder of Sociatech, the leading marketing agency in the music technology sector. Sociatech has been around for over a decade, and our clients have included Avid, iZotope, Kii Audio, PreSonus Audio, Universal Audio and more, many of them are award-winning. Each year I help my clients generate millions of dollars in revenue.

He is the author of the 5 star reviewed 'The Book Dad Told Me Not To Write', a book containing nuggets of business wisdom but made easy to remember like lines from your favourite song. His book is based on his success in helping numerous businesses to grow to generate millions of dollars in revenue.

Russ says about his work; "I work with some of the smartest brands on the planet, helping them to create products music and post producers and engineers use every day. They use them to make award-winning music, movies and TV."

"Russ is a connector to both ideas and people. While some might find his quick tempo unsettling at first, this is where the magic is in truly identifying strategies that will help your company." Andrew Kirk - Vice President at PACE Anti-Piracy

"Russ is highly experienced and great fun to work with. He strives for perfection and always goes out of his way to help. With his relaxed attitude and addictive personality, Russ is a great guy to work with!" Tim Barratt - Director Of Operations at ACHIEVA Group Limited

"His ability to manage a successful company, exert his detailed and creative knowledge onto a project and deliver to the highest possible standards is second to none." Will Misselbrook - Global Head of Creative | Head of Content | Digital Leader at CCO

Russ says of the journey so far; "If you set out to help people not expecting anything in return, then it might change your life forever. It has changed mine, and I am eternally grateful."

Media experience, having been featured as a guest on BBC News, ITV, Sky News, CNN, BBC Radio 4, BBC Radio 2. The Guardian, The Times, The Telegraph and more.

Russ was born in Birmingham, West Midlands and spent his early years there. He has since lived in Norwich - Norfolk, Maidstone - Kent, London and now lives with his family in just outside Belfast, in County Down, Northern Ireland. He is a husband, father and dog lover. To relax, you'll find him walking his dog, enjoying nature or eating good food.

Influences include; Seth Godin, James Clear, Matthew Syed, Simon Sinek and Adam Grant.

Blogging Expert

Russ Hughes is the founder of Production Expert, a group of blogs for music and post-production professionals. Over the last decade, it has become one of the leading industry websites with over 7 million visitors annually.

Statistics Are Impressive And Continue To Rise.

+ Over 7 million visits per year

+ Over 130,000 YouTube subscribers have watched our videos over a staggering 25 million times.

Social Media reflects our influence with:

+ Over 275,000 Facebook fans across our Facebook fan pages.

+ Over 40,000 Twitter fans

+ Over 6,500 LinkedIn members in our professional group

+ A Production Expert podcast with over 20,000 listeners per week.

+ Our Email news has over 80,000 subscribers

Marketing Specialist

Russ is a marketing and PR specialist for technology, media and creative sectors and the founder of Sociatech, the leading marketing agency in the music technology sector. Sociatech has been around for over a decade, and our clients have included Avid, iZotope, Kii Audio, PreSonus Audio, Universal Audio and more, many of them are award-winning. Each year his agency's clients generate millions of dollars in revenue.

Services offered include;

+ Brand and product strategy

+ Product development consultancy

+ Marketing strategy, planning and implementation

+ Distribution and channel marketing

+ Content creation and copywriting

+ Social media strategy

+ Artist relations

+ End-to-end video production

Presentations

Presentations (14)
The Landscape Has Changed

How marketing has been transformed in the last 20 years and how business need to reassess how they communicate in this new landscape.

Reputation is Tomorrow’s Profit

What you do today increases or reduces your reputation, and that has a bearing on your future business. Russ explains how to cultivate a reputation for growth and profit.

It Only Takes a Mouth to Criticise

Anyone can be a critic. It takes vision, courage and effort to be the answer to a problem that others avoid solving.

Creating A Social Media Strategy

1. Understanding How Social Media Fits Into Your Entire Message.

2. Developing Your Social Media Plan

3. Developing A Social Media Policy

4. Making It Happen On A Day-to-Day Basis

Scratch the Itch

Running a successful business is about solving problems. The better you are at taking away problems for other people, the more they will use your products and services. Russ talks about scratching the itch.

What Are We Trying to Do?

Businesses large and small are wasting time and money, more than you imagine. Russ explains the issues and how to fix them.

Seven Dogs Chasing the Same Cat

If you just do the same as everyone else, then you’ll be fighting for the same customers and that’s a much harder game. Russ explains how to find your niche and capitalise on it for growth.

Do the Right Thing Whatever the Cost

There are times when you are tempted to take shortcuts in business. Never compromise your values, even if it costs money to do the right thing. Russ talks about setting red lines and having the courage never to cross them.

Don’t Blame Them, Train Them

It’s easy to jump to blame people when things go wrong in your business. What matters more is helping the person (and ultimately your business) to grow.

Profit is What You Don’t Spend

Profit is defined in many ways depending on who you ask, but Russ thinks it's far more simpler than we make it. How to make sure your team maximise the business resources for greater profitability.

More Heat Than Light

It’s easy to think that busyness and activity are the same as progress. They are not. Russ talks about the people and the activities that can trick you into thinking things are in a better place than they really are - and how to change that!

Keep the Main Thing the Main Thing

It’s tempting to think diversification will win you more business, but sometimes it will be a distraction and weaken your offering. Russ talks about focus and how it helps to make a stronger business.

Pay the Good Ones Fast

A huge number of businesses are failing because of one thing, they run out of cash. Russ talks about cashflow and how to ensure you engender a fast payment culture.

Measles or Mumps?

People don’t catch what you say, they catch who you are. Russ talks about how to create a leadership culture that leads by example.

Past talks (5)
Social Media For Change
BBC Worldwide
London
Blogging For Success
Amazon Europe
London
The Landscape has Changed - Why conventional marketing is not enough any more
Equipping to Succeed - Business Networking Conference
Hertfordshire
Personal Marketing 
 For Audio Professionals
Personal Marketing 
 For Audio Professionals
Via Zoom - Worldwide
Music Industry Panel
NAMM
LA
  • All (2)
  • Videos
  • Photos (1)
  • Slides (1)
This speaker hasn't uploaded any videos yet.
Strongroom London
Strongroom London
Personal Marketing For Music Producers
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Books & Articles (8)

The Book Dad Told Me Not To Write
Amazon,
2021
The most powerful message your business has.
Try This Free Business Health Check Now
Do You Know Where You Are Going?
How to respond to unreasonable people
The Mistake Most People Make When Pitching New Clients
Mental Illness In The Creative Sector - You Are Not Alone
How Offering To Help Pro Tools Users Changed My Life Forever

Expertise (12)

Leadership
Media & Marketing
PR & Communications
Technology
Blogging and Social Media Business Growth Being A Change Maker Honesty Business Integrity Branding Yourself on Social Media Building a Winning Team Avoiding Emotional Stress

Clients

AVID Technology
AVID
PACE Anti Piracy
Kii Audio
BBC
PreSonus Audio Electronics Inc.
iZotope Inc.

Reviews

Testimonials (4)
  • I have had the pleasure of listening to Russ speak on many occasions. He delivers insightful wisdom in a way that is easy to understand and implement. Russ is engaging and witty, with a straight forward and upfront nature that is not only refreshing but very welcome in an age where everybody seems to have something to say…..cut through the noise and get to the truth by listening to Russ.
    Michael Coltham
    Verified
  • I've had the pleasure of hearing Russ speak at several events. He is knowledge and funny. Blending a good mix of personal experience along with industry best practices
    Chas Spradbery
    Verified
  • I have had the pleasure of hearing Russ speak on a number of occasions. His charisma and sense of humour matched with his integrity and honesty (he tells it how it is) is both engaging and inspiring. I whole heartedly recommend Russ.
    Richard Faulkner
    Verified
  • I've heard Russ speak on a number of occasions. Russ is very knowledgeable and speaks with directness intertwined with humour. His personality shines through as he puts the audience at ease. I've no qualms about recommending Russ as a speaker.
    Lee-Anne Baker
    Verified
Recommendations
6 Audience
Show More
Why choose me? 

Authentic and funny, leave feeling motivated and empowered. Over a decade of communications success.

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