Ron Johnson | SpeakerHub

Personal Details

Bio

Summary

Ron Johnson is an experienced speaker, author, storyteller and coach who specializes in helping companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. Ron is the creator of “The Bhranding Equation” (Branding + HR = “Bhranding”), a business framework designed to help business leaders build stronger brands and stronger businesses by pairing their branding and HR teams to work more closely together. Ron has conducted “Bhranding” workshops, delivered speeches and coached business professionals at conferences and strategic retreats in Barbados, Trinidad & Tobago, Jamaica, The Cayman Islands, Mexico, The USA and Malaysia. Ron is the author of “Tighten Your Shoelaces: How The World’s Leading Companies Defend and Grow Their Brands During a Crisis.”

Business Experience

Ron Johnson is the Managing Director and Co-founder of Blueprint Creative, the world’s first "Bhranding”, communications and design agency. Ron has over a decade of practical, hands-on experience helping companies build stronger brands and stronger businesses. While Ron is passionate about all aspects of branding, he is especially passionate about helping companies build company cultures where hard work, fun and profitability can happily co-exist.

Speaking Experience

Ron has conducted workshops and delivered speeches for a range of clients. including Nestlé Caribbean, Cayman Islands Marketing Professionals Association, Association of Chartered Certified Accountants (ACCA), Asia Learning and Development Conference, Caribbean Tourism Organization, Central Bank of Barbados, Human Resources Management Association of Barbados, Human Resources Management Association of Trinidad & Tobago and Human Resources Management Association of Jamaica.

Consulting Experience

Ron has advised clients in several industries, including energy, banking, insurance, convenience retailing, manufacturing, accounting and security. Ron has worked on a range of brand

related projects, including:

• brand audits and brand strategy roadmaps

• marketing, advertising and social media campaigns

• employee engagement and employee experience projects

• employer branding programs

• communications, public relations and crisis management assignments

Thought Leadership

Ron and his team are currently conducting ground-breaking research on the growing global trend of companies integrating their branding and HR teams to work more closely together. The insights uncovered during the research will be used to help companies all over the globe to do a better job of integrating their branding and HR teams.

Writing Experience

Ron is the author of “Tighten Your Shoelaces”, a book dedicated to helping CEOs, marketing professionals and HR specialists defend and grow their brands during crises.

Current position (1)

Co-Founder & Managing Director

Blueprint Creative

Degrees (1)

MBA

Andrew University

2000 to 2002

Presentations

Presentations (3)

Branding and HR Sitting in a Tree

Modern business leaders understand that brands are built from the inside, not the outside and that if brands are built from the inside, HR professionals (the guys and gals most likely to be responsible for company culture and employee engagement) should be a part of their organizations’ branding teams. This workshop is designed for CEOs, marketing professionals and HR specialists, and explores how organizations can tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies.

It takes a village to raise a brand

Even the most clever marketing or advertising campaigns can be completely derailed by disengaged employees delivering poor customer experience. Branding is a team sport! No matter how creative your marketing team may be, they simply can’t build a strong brand on their own. This workshop is designed to help companies build a highly engaged brand village of employees, customers, vendors and other stakeholders who are excited about helping your organization achieve its branding and business goals.

Repositioning your brand? Start with HR, not marketing!

If you want to truly reposition your organization in the minds and hearts of employees, customers and the wider business community, everyone, from the highest levels of leadership to the newest team member in the organization, needs to understand what will be fundamentally different about the organization moving forward, what the organization stands for and what types of behaviors will not be tolerated. Before launching marketing, advertising or social media campaigns to the public, your employees should be fully sold on the organization’s new direction, should be excited about helping it to achieve its branding and business goals and should know exactly what their new roles and responsibilities will be moving forward. This workshop is designed to teach business leaders to reposition their brands from the inside, starting with an HR-led employee engagement program before passing the baton to marketing to announce your rebrand to the world!

Past talks (6)

Branding and HR sitting in a tree

HRMAB (Human Resources Management Association of Barbados) Annual Conference

Barbados

October 24, 2018

Branding and HR sitting in a tree

Caribbean Tourism Organization 9th Tourism HR Conference

Grand Cayman

November 29, 2018

An introduction to branding for entrepreneurs

WINC (Women Innovators Network Caribbean) Acceleration Program

Barbados