Rob is a Mindset Coach and creator of the unFIT brand.
He works with clients to help them define and reach their goals by shaping a fresh perspective on life.
“Freedom comes through resilience,” Rob says. The experience and training Rob developed during his 21-year military career creates a natural foundation for motivating clients to convert potential into something tangible, because, Rob believes: “Without action, potential has no value.”
Born and raised in the housing projects of Birmingham, Alabama, Rob sought to create a brighter future than what awaited many young Blacks who grew up there. He joined the United States Air Force, where he became a highly-decorated combat veteran who went on to earn a Bachelor's Degree in Criminal Justice. He traveled the world extensively and held several high-profile positions, including assignments at the Pentagon in Washington, D.C. and at U.S. Special Ops Command (USSOCOM), where he was an integral part of the elite security detail that protected our highest-ranking DoD officers and officials.
After retiring honorably from the military, Rob moved to the Los Angeles area and transitioned into civilian life. He combined his enthusiasm for optimum health with his gift of motivation by working as a Wellness Coach at the California Health and Longevity Institute's fitness facility, where he led a diverse team of exercise physiologists, trainers and instructors. He then went on to become a certified life coach through Supercoach Academy, discovering an ideal balance between the mental and physical realms in his work as a Mindset Coach. “I’ve always achieved the greatest satisfaction in my life through helping others,” he says. As the founder of unFIT, he offers a fresh approach on How to Define Your True North through coaching, workshop training and speaking events for start-ups, non-profit organizations, Fortune 500 companies and everything in between.
