Rhea ("Ray") Allen | SpeakerHub

Personal Details

Current position (1)

President/CEO & Co-Founder

Peppershock Media

Degrees (2)

MBA in Marketing & Entrepreneurship

Capella University

2001 to 2004

B.S. Interdisciplinary Studies; Mass Communication & Business Management

Boise State University

1996 to 2001

Bio

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Rhea Allen Introduction Bio

Rhea Allen is the Co-founder and CEO of Peppershock Media, which was established in 2003. Peppershock is a Small Business of the Year recipient, and an Emmy-award winning full-service ad agency featuring creative production services. Rhea is an expert in marketing, branding + culture and content development, and can be a Chief Marketing Officer for hire. She is passionate about building brands and bottom lines for fortune none to Fortune 100 companies, in the Treasure Valley and beyond. She has been asked to be a keynote, a workshop presenter, a panel facilitator, an emcee, and is a published periodical writer and author. In addition, Rhea mentors young professionals who belong to the Boise Young Professionals group she co-founded in 2005. She is also an adjunct marketing professor at Boise State University. She serves on several non-profit boards in her community, is a proud Rotarian, and is a wife to her business partner and co-founder, Drew Allen, with whom she shares two sons. They are into football, hiking, biking, camping, golfing, and swimming, and that’s not all! They have two dogs, three backyard chickens, four fish, and a garden! She is the host of the “Marketing Expedition” podcast, a top 5% global podcast ranked by ListenNotes, and she is the founder of the “Marketing Expedition Members Community and Facebook group. Noteworthy in the business and marketing community, she is the inspiration behind the annual Culture + Brand Camp experience, Marketing Trends for the New Year, the proprietary Peppershock Marketing Audit process, and Marketing Needs Assessments. Please welcome Rhea Allen...

Bio #2

Rhea Allen, President/CEO of Peppershock Media (est. 2003), is known for her passion for storytelling and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, and keynote speaker, Rhea emphasizes team building and creating a culture where she and her team can perform superb work for their loyal Peppershock clients. You might say that she facilitates clients and crew through the creative process, but really, she has fun! A television news & promotions background in the Treasure Valley and at the top 12 market in Seattle provides investigative, documentary, testimonial, and "edutainment" style to her celebrated work. Peppershock is headquartered in Nampa, Idaho, and has expanded into the Salt Lake City area but works with Fortune none to Fortune 100 companies across the globe, building brands and bottom lines. Rhea and her husband, Drew Allen, creative director/COO of Peppershock, have two boys, Emerson and Kaden; they enjoy spending time outdoors together.

Bio #3

Presentations

Presentations (7)

Create with Confidence by Rhea Allen

Confidence is the foundation of success in any creative endeavor. You must first cultivate self-confidence to build your brand and achieve your professional aspirations. In this empowering 60-minute session, Rhea Allen will guide you through strategies to overcome challenges, embrace setbacks as opportunities for growth, and identify what fuels your creative confidence. Discover actionable steps to strengthen your belief in yourself, unleash your creativity, and reach your goals with clarity and purpose. Leave feeling inspired, equipped, and ready to create with confidence!

The Power of Storytelling: How to Inspire, Influence, and Lead by Rhea Allen

Great leaders are great storytellers. This session will teach you how to craft compelling stories that connect, inspire, and drive action—whether you’re pitching an idea, leading a team, or building a business.

Entrepreneurial Mindset: Lessons from a Woman Owned Business

Thinking about starting your own business one day? Get insider tips on what it takes to be an entrepreneur, build a successful brand, and navigate leadership challenges.

Storytelling That Sells: Crafting Compelling Video Content to Drive Engagement by Rhea Allen

Discover the art and science of creating video content that captivates, connects, and converts. In this session, we’ll explore storytelling techniques, visual strategies, and industry trends that resonate with audiences and build brand loyalty. You’ll learn:
• How to craft authentic narratives that align with your brand and purpose.
• Proven methods for structuring video content for maximum emotional impact.
• Tips for optimizing storytelling across social media, streaming platforms, and other video-first channels.
You will leave this session with actionable insights to transform your content into a storytelling powerhouse that drives engagement and results.

Leveraging AI for Word of Mouth Acceleration: Trends & Tools

Join Rhea Allen, President/CEO of Peppershock Media, for an exclusive session tailored to corporate marketing directors, C-level leaders, marketers, and entrepreneurs. In this workshop, Rhea will explore how AI-driven trends and tools can elevate your Word of Mouth Accelerator Program. Through her 5 R’s framework—Ratings & Rankings, Reviews, Recommendations, Relevant Leads, and Referrals & Rewards—she’ll show how to harness the power of AI to boost brand visibility, drive customer loyalty, and accelerate revenue growth. Learn practical strategies to integrate these trends into your marketing efforts and make a measurable impact in the year ahead. Don’t miss this opportunity to stay ahead of the curve and unlock the full potential of word-of-mouth marketing.

Keeping it R.E.A.L. Building a Personal Brand That Opens Doors

In today’s competitive professional landscape, your personal brand is your most powerful tool for career growth and opportunity. But how do you create a brand that truly resonates while staying authentic to who you are? Enter the R.E.A.L. framework: Respecting your authenticity, Engaging consistently, Acting with intention, and Leveraging your network.

In this session, you’ll learn:

Why authenticity is the cornerstone of a strong personal brand.
How to engage consistently across platforms to stay top-of-mind.
The importance of intentional actions that align with your career goals.
How to build and leverage a network that amplifies your message.
Walk away with actionable strategies to refine your personal brand, avoid common pitfalls, and position yourself for success. Let’s keep it R.E.A.L. and start building a brand that opens doors!

Monetize the Mic with Podcasts, Public Speaking & PR!

https://www.peppershock.com/2022/12/sharing-your-expertise-with-your-aud...

Share your expertise and professional value with your audience. It’ll allow you to become the expert people want to trust and buy from. You must speak up and subtly promote what you offer to be recognized as a leader in your industry. Instead of being all braggy about your experience, offer others a taste of it in a way that helps them become more knowledgeable and allows your audience to trust you. You raise awareness of your abilities and know-how in your particular fields by imparting your expertise and assisting others in finding solutions to difficulties. This helps people recognize you as an authority in your field.
Demonstrating your experience enhances your own brand and bottom line.
* In this session, we will cover podcast guesting and public speaking tips to help you through your marketing journey with public or public presentations or podcasting that have worked for