Rebecca Hoeft is the Founder and CEO of Morris Hoeft Group, a strategic consulting firm that helps purpose-driven organizations grow by aligning brand, culture, and leadership. A trusted advisor to CEOs and executive teams, Rebecca’s work sits at the intersection of strategy and humanity—where business performance is inseparable from meaning, values, and lived experience.
Her career has been shaped by building, scaling, and reimagining organizations during moments of change. Across industries including fintech, healthcare, professional services, nonprofits, trade associations, and technology, Rebecca has helped leaders navigate uncertainty, clarify their brand, and create alignment between who they are internally and how they show up in the world. She brings a practitioner’s perspective to the stage—drawing not from theory, but from decades of hands-on leadership and advisory work.
Rebecca’s background spans marketing, public relations, and corporate communications, with deep experience leading teams through growth, transformation, and reinvention. She has built and led award-winning teams whose work has been recognized by Ragan’s PR Daily, Hermes Creative Awards, MSPBJ Women in Business, and the Minnesota 500. Yet what most defines her work is not accolades, but her commitment to helping leaders build organizations that last—financially, culturally, and humanly.
As a speaker, Rebecca is known for her candid, grounded, and deeply relatable style. She speaks nationally on building brands in times of uncertainty, how culture drives brand performance, and how modern leaders scale with clarity, courage, and purpose. Increasingly, she also explores how leaders can thoughtfully integrate new tools and technologies—such as AI—without losing the human heartbeat that makes brands and organizations meaningful.
Audiences consistently describe Rebecca as insightful, honest, and refreshing. She has a rare ability to connect strategic thinking with lived experience—challenging conventional business narratives while offering practical frameworks leaders can apply immediately. Her talks resonate because they acknowledge the complexity of leadership today: the tension between growth and well-being, ambition and integrity, innovation and trust.
Beyond her professional work, Rebecca is a connector and mentor who believes deeply in lifting others up. She has served on multiple boards, co-founded The 25 Program at Bethel University to support emerging leaders, and is passionate about creating accessible pathways for people to grow—both professionally and personally. Her leadership philosophy is grounded in the belief that strong brands, like strong leaders, are built from the inside out.
Whether speaking to CEOs, founders, leadership teams, or purpose-driven communities, Rebecca brings clarity, warmth, and substance to every conversation. Her goal is not to deliver soundbites, but to spark reflection, align
