As Founder and CEO of 5forests, I spend my days consulting, writing, and speaking about the trends that impact today’s wine businesses.
A long time ago (yes, in a galaxy far far way), I graduated from the University of Southern California with degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and nowadays my work is based on all the crazy and irrational reasons consumers engage with brands. (Heads up, I'm a big fan of pop culture and good stories, so any meeting is sure to have at least one Star Wars reference thrown in.)
In the past few years, I've been lucky enough to present at Wine2Wine, the World Bulk Wine Exhibition & Conference, Oregon Wine Symposium, Moldovan Competitiveness Project Digital Workshops, OenoCo Intl Wine Economic Forum, Wine Media Conferences, NZ Winegrowers Covid Digital Series...oh and a whole bunch more. I've developed and implemented 40+ hours of intensive wine marketing workshops for regional associations, produced over 100 podcasts, overseen digital strategy for dozens of brands, launched Earth First Ecommerce, and still managed to knit a few rows here and there.
On top of all that, I get to wake up each day and work with the most talented digital development team working with wine businesses today. Since its inception as a tiny little studio that thought "maybe we can make a difference," 5forests has grown into a globally-recognized, award-winning digital marketing agency working with some of the world's top wine companies.
If you are looking for a presenter who can add value without self promotion, I would love to know you.
