In my talks, I focus the teaching about how detailed insights into how price affects sales volume and how this can be leveraged into a go-to-marketing strategy that is often completely transformational for a company.
Using a process I developed, we can accurately predict your sales volume at different prices.
When this prediction is correlated with market demographics, features/functions, and even marketing messages. The results are:
- Companies can focus on those customers that generate the highest sales volume at the highest prices.
- Companies can focus on marketing the product features that generate the highest sales volume at the highest prices.
- Use the marketing messages and marketing channels that generate the highest sales volume at the highest prices.
Typical results from this process is a doubling of sales growth or 25 - 40% higher profit margin. Sometimes both.
My standard presentation takes about 50 minutes to deliver and include this agenda:
Startups and pricing
Setting the stage
Psychology and willingness to pay
Mistakes most companies do
Actions to drive higher and more profitable sales
Here is a link to the company's website: http://www.atenga.com
Here is a link to my personal website: http://www.sjofors.com
