Oliver Gray

Oliver is currently CEO of the consulting company, Graywise that advises a number of clients including self-regulatory bodies, companies and sectors ( such as online behavioural, data based/direct marketing, cosmetics, food, alcohol, toys and coaching and mentoring) on governance, self-regulation, responsibility and compliance issues including setting up self-regulatory schemes and codes. He has provided advice to the EU Steering Group on self and co-regulation and the EU's fake news High Level Group. He is passionate about the role and recognition of advertising ethics and corporate responsibility. is co-chair of the ICC’s code revision taskforce which is responsible for the review and establishment of codes on marketing communications and advertising including the frameworks for responsible food and beverages and alcohilic beverages marketing communications.

He was also a a Jury member of the Spanish Advertising Self-Regulatory body, Autocontrol de la Publicidad. Oliver worked as director-general of the European Advertising Standards Alliance since its creation in 1992 for almost 25 years accumulating a vast experience in advising on the setting up and development of codes and self-regulatory systems around Europe and in other countries around the globe as well as the monitoring of these. He is currently working on a consultancy basis as EASA’s Senior Expert Adviser.

Oliver was from 2012-2017 director-general of the European Interactive Digital Advertising Alliance (EDAA) which he helped establish in 2012. The EDAA is responsible for the management and licensing of the European online behavioural advertising self-regulatory programme. He is currently working on a consultancy basis as EDAA’s Senior Expert Adviser.

Oliver has written a case study on advertising self-regulation for Utrecht University shortly to be part of a book on private regulation and is completing another study on the value of advertising self-regulation. He is a regular blogger on self-regulatory issues and a n international speaker. He has presented on children and advertising, gender issues, environmental claims, the digital challenge for responsibility etc.