I help organizations make high-stakes location and network decisions, where to invest, expand, or reconfigure, by causally linking place to performance. My work turns spatial data into executive-grade evidence for capital allocation, market access, mobility systems, and infrastructure strategy.
Most organizations can describe "where" things happen and predict "what" might occur, but they struggle to prove "why" outcomes change and "which" spatial decisions actually create value. I fill this strategic blind spot by combining causal inference, spatial econometrics, and location intelligence to isolate the true impact of place-based interventions, showing not just where to invest, but how and why location drives economic performance, behavior, and equity outcomes.
Rooted in Ph.D. research in Transport Geography and Mobility Systems, my work models how the physical movement of people and goods translates into measurable business and policy outcomes. Through in-depth analysis of Johannesburg’s Rea Vaya Bus Rapid Transit system, I developed spatial-causal frameworks that demonstrate how infrastructure investments reshape market access, alter mobility behavior, and influence economic decision-making at scale. These methods are directly applicable to network expansion, distribution strategy, site selection, and public-private investment evaluation.
I operate at the intersection of advanced analytics and executive strategy, helping organizations:
- Guide location and network strategy for expansion, optimization, and market positioning
- Quantify ROI and causal impact of infrastructure, mobility, and place-based investments
- Reduce uncertainty in complex, long-horizon decisions involving geography, behavior, and capital
- Advance Spatial Decision Intelligence (SDI)- a decision framework that causally links place to performance
I am a Location Strategy & Spatial Decision Intelligence Leader.
My experience spans private sector strategy, academic research, and public-sector mobility planning, with global work across North America, Latin America, Africa, Europe, and Asia. This cross-context exposure enables me to translate rigorous analysis into clear, actionable guidance for senior leaders across cultures, multilingual settings, and institutional contexts.
I have collaborated with product, policy, and strategy teams at organizations including Nike and Esri, and I serve on multiple global advisory boards. My work is complemented by over 100 distinctions for innovation, leadership, and academic excellence, reflecting a career focused on rigor, relevance, and real-world impact.
