Nicolás Cresci | SpeakerHub

Personal Details

Bio

Senior executive with over 25 years of international experience leading strategic growth and business

transformation across Latin America and the United States. Recognized for driving high-impact initiatives, scaling

operations, and securing multimillion-dollar funding in corporate environments. Proven ability to build and lead

cross-functional teams, implement innovation strategies — including the use of artificial intelligence to optimize

processes and enhance decision-making — and deliver results aligned with organizational goals. Currently focused

on executive roles in organizations seeking expansion, digital transformation, or market leadership.

Current position (2)

CEO

CUWBRE

Director

Cresci Advisors

Degrees (1)

Marketing

Universidad del Salvador

2003 to 2005

Presentations

Presentations (2)

The Startup Mistakes That Almost Killed Us – Lessons from Building WAO Shop

In this honest and high-impact talk, Nicolás Cresci shares the hard lessons learned while building WAO Shop, a social commerce startup that raised over $8M but faced critical internal challenges. He breaks down the biggest mistakes founders make — from scaling too early and misreading product-market fit to poor founder alignment and investor missteps. This is not a polished success story; it’s a behind-the-scenes look at what really goes wrong in high-growth startups, and how to avoid it. Perfect for early-stage founders, accelerators, and anyone who wants to build smarter from day one.

How We Onboarded 30,000 Sellers: Lessons in Scaling Distributed Sales Teams

During my time as co-founder and spokesperson at WAO Shop, I led weekly onboarding and marketing webinars for thousands of new sales partners across Latin America. In this session, I’ll share the playbook we used to train, align, and activate a massive distributed sales force — all remotely. You’ll learn how to design onboarding journeys that convert, create rituals that build community, and use content to turn anyone into a confident brand ambassador. Whether you’re scaling a DTC brand, a referral network, or a creator-led business, these insights will help you empower your front line at scale.

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Expertise (11)

Clients

Mercado Libre, Coca Cola, HP, Samsung, Kia Motors, Konami, Emi Music, etc.

Awards & certifications (3)

Cannes Lions - Direct Lions Finalist

Cannes Lions

2013

Cannes Lions - Promo & Activation Finalist

Cannes Lions

2013

Guerrilla Marketing Finalist

London International Awards

2013