Muriel Reyserhove

My talk is all about how to responsibly add AI into marcom/creative workflows without sacrificing quality.

On the agenda
- Generative AI: Aladdin's Cave, Pandora's Box or something in between?
- How did we get here? And where are we going to? A whirlwind
tour through the history of AI
- Will AI take our jobs? Let's examine the facts and pivot from there.
- AI as the Ever-Reliable Sidekick: Always punctual, never weary. How can we forge a symbiotic relationship? How does AI augment creative/marcom people professionals?
- Tools & Tactics: While we'll touch on essential tools, the real emphasis lies in leveraging LLMs to craft compelling content. We'll deconstruct the creative process (or, well, my creative process) to see how it fits in (and how it doesn’t!)