Mike Leon | SpeakerHub

Personal Details

Bio

Want to know what makes me a brander like no other? I’m tall and terrible at sports.

Seriously, when you grow up tall you start life believing you’re a star athlete until you actually try em. Your parents will tell you it builds character, but if I wanted to avoid being thrown in lockers, I knew I needed to tell my story a different way, which meant I had to see it differently too.

This might explain my over 25 year obsession with brands. I see the true story they’re not always able or prepared to see. Does this make me a misfit? Yes indeed!. Fifteen years ago I started an agency full of em and since then we’ve had the joy of helping brands big and small find their own truth by embracing their own bad athletes - in whatever ways apply to them. Overtime, my team @ Brand Heroes got tired of hearing my opinions, so I spread them to the airwaves as the brand expert on Global Radio and TV and in the classroom as an Adjunct Professor of Branding.

Oh and I write musicals. Ask me about that sometime.

Current position (1)

Managing Director

Brand Heroes Inc.

Degrees (1)

MBA

Wilfrid Laurier University

2005 to 2006

Presentations

Presentations (4)

GOOD BRANDS BLEED - How vulnerability can be a superpower in building an EVP with soul.

Looking for a unique way to build winning employer value proposition? Your brand's vulnerability is your greatest super power to harnessing a truth that is uniquely you. We’ll talk about how to find your most vulnerable truth’s and use it to carve out an everlasting place in the minds and hearts of your most important stakeholders.

In this session you’ll learn to:
Break down vulnerability into three key components that when utilized will help develop the key building blocks to a rock-solid EVP.
Use vulnerability as a key building block for building trust
Use vulnerability and play as tools to inspire brainstorming and meaningful dialogue within your organization.

Unlock your leadership brand

Potential hires don't buy into organizations; they buy belief. So how do you sell it and what does that even look like? Welcome to your leadership brand. Now more than ever, teams want to collaborate with those who value what they do, which presents a huge opportunity to create true meaning with the people who matter most.

Why Storytelling Matters

Brands are built on the stories we create, participate in and tell. These stories can have proven impact on employee retention, talent acquisition, learning and development and everything in between. This interactive session will explore the latest tips and trends in storytelling.

Build Your Brand, Build Your Org

Building your brand is critical, both inside your organization and out! This presentation highlights tips and tricks for HR Pros to embrace that will amp up recruitment, internal communications, culture building and more.