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  1. Home
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  3. Michelle Riley Williams
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Michelle Riley Williams

CEO
CORE Coaching and Consulting
Country or state 
United States
City 
Austin, TX
Fee 
Languages 
English
Volunteer
Yes
Timezone 
America/Chicago

Personal Details

Bio

My clients repeatedly ask me to teach their sales teams a specific skill: to build relationships based on discussing the customer's business -- NOT the seller's products and solutions.

After almost three decades working with different sales trainings and methodologies, I have seen a lot of "WHAT" sellers should do, but very little, if any, "HOW" sellers can actually achieve these results. I work with Sales Teams on the "HOW." Together we target specific behaviors to help sellers quickly establish trusting business relationships and manage and direct organic conversations about their customer's business in any industry -- without the need for any industry expertise.

And -- and this is big -- I don't ask you to change your sales methodology or process. My technique works with any system you already use!

As a Sales and Sales Management Coach and Speaker, I have worked with highly successful teams from companies such as Amazon Web Services, Nestle, Oracle, State Farm, SAP, Honeywell, Optum Healthcare, American Diabetes Association, Targa, TeleDoc, and many more.

My philosophy on changing behavior is that, first, an underlying belief must change. To achieve this I actively engage my audiences. Getting participants involved in the event increases their individual connection to the topic and creates an environment where they actually experience the difference they desire to create.

My clients often say that my approach has altered their opinion of what a facilitative transformational event should look like.

Current position (1)

CEO

CORE Coaching and Consulting

Degrees (1)
Psychology and Business
Texas State University
1983

Presentations

Presentations (4)
Selling from the CORE and around the IMPACCTS Circle

In this workshop, we introduce one technique to use across the entire sales methodology to increase effectiveness. By focusing on one technique, the participant has a chance to incorporate this learning into their process. And this technique works with any sales methodology you are currently using!

This content can be delivered as a 45 introduction keynote, a 3-day full workshop, or tailored for any length in between.

Discovery -- Building Trust and Accelerating the Sales Cycle

Using the IMPACCTS Circle to Build Trust
I -- Image
M -- Management
P -- Projects
A -- Accounting
C -- Customers
C -- Competitors
T -- Team
S -- Stakeholders

How exercising restraint speeds up your sales cycle

Why Buyers Buy -- Taking a Walk Around the IMPACCTS Circle

I -- Image
M -- Management
P -- Projects
A -- Accounting
C -- Customers
C -- Competitors
T -- Team
S -- Stakeholders

Why Aren't You Closing Deals?

This keynote discusses how a Sales Methodology actually works and what the most important stage is. We focus on techniques to make closing a simple task of negotiating the terms and conditions.

Past talks (3)
Outcome Selling
Optum Healthcare Sales Kick-Off
Chicago, IL
Objection Handling
World Acceptance Annual Appreciation Day
Nashville, TN
Connecting with your Contributor
Alzheimers Association Annual Kick Off
San Diego, CA
  • All (1)
  • Videos
  • Photos
  • Slides (1)
This speaker hasn't uploaded any videos yet.
This speaker hasn't uploaded any photos yet.
Introduction to Selling from the CORE
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Books & Articles (2)

Everyone Tells Us to Sell to the C-Suite, But No One Tells Us How!
The One Thing Not To Do When We Are Handling Objections -- and the Five Things To Do Instead

Expertise (12)

Business
Sales B2B Sales B2B Sales Management Build Sales Channel sales confidence in sales Consultative Sales Corporate sales Elite Sales Executive Sales C-Suite

Clients

Amazon Web Services, Nestle, Colgate-Palmolive, Optum Healthcare, Medtronic, BP, Boston Scientific, Stripe, Splunk, Mapbox, and many more
Recommendations
Why choose me? 

I teach the major topic that other sales trainings don't.

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