Michael Shoniker is a results-driven executive, investor, and wellness advocate based in Charlotte, North Carolina, who has spent over sixteen years excelling in the retirement planning and private equity sectors. He currently leads client relations for 401(k) plans and directs participant education at Broadstreet Global Advisors, where he brings both technical knowledge and emotional intelligence to his work. Through years of experience in the retirement space, he has cultivated a deep understanding of the nuances of guiding individuals toward financial security. Michael Shoniker’s reputation is built on consistent performance, strategic insight, and a commitment to long-term client success.
In his additional role at Broadstreet Global Partners, he serves as Vice President of Business Development. He works primarily within the Registered Investment Advisor channel to deliver private equity solutions to advisors who manage high-net-worth portfolios. These investment opportunities are offered through well-established custodial platforms like Charles Schwab, and they focus on sectors such as real estate development and infrastructure. His ability to recognize emerging market trends and craft strategies around them has positioned him as a leader in private investment planning. He bridges innovative capital deployment and stable client outcomes through deep industry relationships and thoughtful execution.
His entrepreneurial spirit is also evident through his ownership of a True REST Float Spa in Charlotte. This wellness facility specializes in float therapy, where clients relax in sensory deprivation pods filled with a concentrated Epsom salt solution. The treatment is widely used to relieve pain, reduce stress, and support recovery from physical and emotional strain. His commitment to health and wellness goes beyond business—he views his float spa as a resource for healing, personal renewal, and stress relief. The spa has become a trusted destination for clients seeking mental clarity and physical recovery in a tranquil and professional environment.
Earlier in his career, he was a standout sales professional with a Fortune 500 company, achieving ten President’s Club honors and multiple top-five national rankings. His ability to exceed expectations and deliver results made him a leader among his peers. He transitioned into entrepreneurship with that momentum, successfully launching and exiting two businesses. Later, he expanded the True REST brand into a second location in Fort Mill, SC, proving his ability to scale business models effectively. His career path demonstrates an ability to evolve, adapt, and grow regardless of industry, fueled by discipline and vision.
The float therapy business he operates has a strong philanthropic component. Over 2,500 complimentary sessions have been donated to veterans, specifically those battling PTSD, as part of his ongoing commitment to community support.
