Meredith Moore Crosby

I am a corporate strategist and executive coach with experience in the tech and food and beverage industry. I am passionate about serving thought leaders ready to share your story and inspire the next generation as authors, speakers and executives.

I guide high performers to reposition your company’s brand inside and outside of corporate America to attract top talent and build your reputation with the communities you care about through influencers, diversity champions and investors.

The great work of your organization hinges on the individuals working within, how do you build their visibility and credibility to in turn build your own. Whether you are trying to break into a new market, showcase your diversity and inclusion work or increase market share, a winning strategy will be tied to the brand champions you have on your team.

What's your strategy for them?

The same way rock stars can strengthen your credibility employees who are not savvy in a particular area can damage your brand with simple missteps. When I was tasked with showcasing McDonald's as the employer of choice for women, I traveled the globe not to find and fix a problem but to listen to women at work. Easy stories abounded of women's opportunities, progress, and success against insurmountable odds. However, a more important story revealed the sharp contrast between these women and the cultural backdrop of the 119 countries in which they worked. Telling this story, the collaboration and support among the women of Global Women's Initiative, won the coveted Catalyst Award for McDonald's in 2011.