Any business can be split into two parts: Offense and Defense. Unfortunately Offense (sales and marketing) is what gets all the attention, but Defense is what makes you successful and sustainable.
I earned my Masters of Professional Accountancy after falling in love with how numbers became so tidy within accounting systems. For me it just clicked. But what I discovered when translating financial information to others is that they couldn’t see the picture in my head that the numbers created.
From working with dozens of small companies and solopreneurs, I developed a way of translating the technical accounting and finance mumbo-jumbo into language that helped business owners and decision makers become more profitable faster by changing their perspective on how to use numbers in their businesses.
