Marsha Pearson | SpeakerHub

Personal Details

Bio

I am a digital marketing teacher. I help entrepreneurs and small business owners learn how to use email marketing, social media and other online tools to market themselves more effectively and reinforce the branding of their company so that their business can GROW.

With over thirty years of business experience, including owning a retail store during tough economic times, and producing my own marketing campaigns, I am uniquely qualified to help you make your business stand out.

Need a speaker? I am available for seminars, conferences, and conventions, providing wit, humor and inspirational marketing advice that everyone can learn from.

As an email marketing and social media strategist, I will guide you through the maze of email service providers to find the one that is right for your business. We’ll then select the social media channels that will give you the best chance for success. You’ll have the tools you need to get started and stay motivated along your digital marketing journey.

Lastly, I live by my motto: I offer honesty and integrity and never waste valuable time, money or resources. Period.

AKA/misspellings: Marcia Pearson, Marsha Person, Marcia Person

Current position (2)

Owner

Emailmarketing.guru

Owner

Wild Bird Marketing

Presentations

Presentations (7)

Stop Kicking Yourself and Throw Away Your Marketing Calendar!

This versatile and humorous presentation helps business owners learn how to implement a structured marketing strategy that works - without traditional calendars that fracture most marketing plans.

Audience members will walk away with fresh ideas to incorporate digital marketing into their everyday routines.

This live presentation can be adapted to 30 minutes, one hour, or a two-hour presentation format.

Your Dynamic Online Presence

How is your company represented on the World Wide Web? Do you have a website, and is it up to date? Are you using social media or email?

In this seminar, we’ll cover the “soup to nuts” of a dynamic online presence for non-profits and businesses and look at how the puzzle pieces fit together to give you the most exposure including your website, email marketing, social media and more.

My most requested presentation…

Time limits: 45 minutes or more

Connecting in the Digital Age

How are you connecting with customers and potential customers? Let’s look at how the world is evolving and ways in which we can change how we interact with our audience. Let’s look at your company’s or nonprofit's overall “web presence”:

• What are the elements of a strong digital brand?
• How do they work together?
• How do you plan the online timing of your message so that it will be easily heard and not swept under the rug?
• How do you decide which social media is right for you and your company
• Connecting your website, social media and email marketing for impact.

We’ll share some tools and tips that will make it easier to manage your time and efforts.

Time Limits: 45 minutes or more

Why Your Email Doesn't Get Opened, and What You Can Do About It

Email is everywhere – you can’t reach for your phone anymore and not end up “doing your email”. Which, in most cases, involves hitting the delete button nine times in a row. Did you ever ask yourself why? Why did you get all of those emails in the first place? You didn’t sign up for them. And secondly, they are useless to you. Is the term “eBlast” part of your vocabulary? Should it be?

Marsha Pearson, an award-winning marketing strategist, will show why and what you can do about it. With so much noise being made about “open rates” we will demonstrate something much more important – Best Practices. I'll show you what not to do and why – and include examples of what works – and why! This program is generic: It doesn’t matter what email program you currently use, Best Practices apply everywhere. In the for-profit and in the non-profit world, much is at stake in this economy. Come and learn how you can be productive, trusted, and grow your business.

Engagement Rules!

How do you engage your customers in this economy and inspire their loyalty?
How can you keep your customers coming back for more – telling their friends – and keep your business thriving? Learn how to inform, inspire, and create long-term meaningful connections with engagement marketing, building the relationships that build your success. You’ll learn how to:
• Take the excellent customer experience that you deliver and leverage that into meaningful connections
• Identify the right technology tools to multiply your impact, track your effectiveness and save you time
• Understand how to gain and interpret both direct and indirect feedback on how you're perceived by your audience -- *and* what they are saying to their friends & colleagues
• Create engaging content that encourages re-sharing
• Sum it up: learn the five key steps to success with engagement marketing.

Supercharge Your Facebook Marketing

If you’re like most businesses, you already see the value in connecting with your current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization.

This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results. It’s divided into three core sections:

1. Plan: driving repeat business and amplifying word of mouth
2. Publish: sharing your message easily to stay top-of-mind with others (engage!)
3. Promote: growing your business and measuring results.

You’ll also learn 10 best practices that you can do today to supercharge your Facebook marketing and take that word-of-mouth marketing to the next level.

Taking the "Drip" Out Of "Drip Marketing"

What is drip marketing anyway, and how do I use it? We’ll talk about using marketing techniques to keep in touch with clients without making them:
• Sick of you
• Blasé about your message
• Turned off by your marketing efforts

We’ll also talk about how best to keep in touch with them without overdoing it. We’ll cover:
• Effective use of email marketing
• Combining email and social marketing to amplify your message effectively
• How to “pace yourself”
• How to analyze your lists of clients, prospects, and contacts so that you make the most of each relationship