Marc A. Ross is an accomplished geopolitical strategist and communications executive with a proven ability to shape public affairs and increase cause awareness for global business issues using global street smarts coupled with holistic, high-frequency, and high-low communications.
Marc specializes in navigating today's interconnected business environment with geopolitical intelligence, strategic planning, economic diplomacy, and communications and has extensive experience with global Fortune 100 companies, trade associations, and national political campaigns in the US and UK.
Marc has worked on a wide range of assignments, acts as a senior consultant on many of the firm's retained accounts, and takes an active role in special project work.
He has extensive experience in thought leadership, public affairs, and global communications for trade associations, as well as leading advocacy operations, fundraising programs, and marketing efforts for corporates, nonprofits, and political campaigns, many for the highest offices in the United States and the United Kingdom.
Ross' communications work includes serving as a spokesperson and primary media liaison for engagements with top-tier global media outlets, reporters, columnists, editors, producers, and thought leaders based in the United States, Canada, the United Kingdom, Europe, and Asia as well as accountable for issue monitoring, strategic planning, and global communication management of international commerce and public affairs issues.
He has worked with C-suite executives, board members, and senior staff trade association leadership to develop key messaging and talking points, conduct government testimony preparation, media training and engagement advice, craft issue briefs and economic white papers, compose press releases, and ghostwrite opinion editorials.
He has managed in-house teams and outside vendors to execute internal and external high-frequency communication efforts utilizing the web, email, audio, video, social media, paid media, custom content, magazines, press conferences, and events.
Ross' work in government relations and international policy has allowed him to work on many diverse public policy issues, such as global climate change, national energy policy, natural resource management, auto retailing, intellectual property, technology antitrust and competition, the NATO 50th Anniversary Summit, US-China commercial relations, and international trade.
His experience working with several startups and entrepreneurs has also allowed him to provide expertise and guidance on marketing, business development, finance, and strategy.
Ross has an MBA with an emphasis on global commerce from the Kenan-Flagler Business School at the University of North Carolina.
He is the founder of Caracal, a geopolitical business communications firm specializing in global business issues at the intersection of globalization, disruption, and politics, and he founded Brigadoon, a global network of
