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  1. Home
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  3. Lukas Vermeer
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Lukas Vermeer

MSc
Director of Experimentation
Booking.com
Country or state 
Netherlands
Available to 
Global
City 
Delft
Fee 
Languages 
English,
Dutch
Volunteer
Yes

Personal Details

Bio

Lukas is responsible for the internal tooling and training that helps product development at Booking.com improve the customer experience in measurable steps through thousands of experiments. Lukas combines industry experience in A/B Testing and Data Science with an academic background in computing science and machine learning. By explaining statistical concepts through compelling stories and concrete examples, Lukas makes statistics accessible for any audience.

Current position (1)

Director of Experimentation

Booking.com

Degrees (1)
Computing Science
University of Utrecht
2000 to 2008

Presentations

Presentations (2)
One neat trick to run better experiments

There are many pitfalls to avoid when running online experiments. In this presentation, Lukas will teach you one neat trick to run better experiments: the sample ratio mismatch check. Using this technique, you will make fewer mistakes, and make better decisions, while running experiments.

Democratizing online experiments at Booking.com

Booking.com has been conducting evidenced based product development using online experiments for more than fifteen years. Our methods and infrastructure were designed from their inception to reflect Booking.com culture, that is, with democratization and decentralization of experimentation and decision making in mind. In this talk, we explain how our approach has allowed such a large organization as Booking.com to truly and successfully democratize decision making.

Past talks (1)
One neat trick to run better experiments
Conversion Hotel
Texel, NL
November 22, 2019
  • All (1)
  • Videos
  • Photos
  • Slides (1)
This speaker hasn't uploaded any videos yet.
This speaker hasn't uploaded any photos yet.
Democratizing Online Controlled Experiments at Booking.com
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Books & Articles (4)

Moving fast, breaking things, and fixing them as quickly as possible
Democratizing online controlled experiments at Booking.com
Diagnosing Sample Ratio Mismatch in Online Controlled Experiments: A Taxonomy and Rules of Thumb for Practitioners
Three Key Checklists and Remedies for Trustworthy Analysis of Online Controlled Experiments at Scale

Expertise (10)

Science
Technology
Business
Media & Marketing
A/B testing Culture of Experimentation Experimentation Data Science Machine Learning Statistics
Recommendations
Why choose me? 

I makes statistics and data science accessible to any audience through engaging storytelling.

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