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  1. Home
  2. Find a speaker
  3. Luis Rosa
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Luis Rosa

CFP®
Founder/Financial Planner
Build a Better Financial Future LLC
Country or state 
United States (California)
Available to 
North America
City 
LOS ANGELES
Fee 
Languages 
English,
Spanish
Volunteer
Yes
Timezone 
America/Los_Angeles

Personal Details

Bio

Luis came to the U.S. from the Dominican Republic when he was 11 years old. As an immigrant, he had to learn two languages: English, and money. He did not learn personal finance concepts at home or in school, so he can relate to professionals who are advancing in their careers as they plan for their futures, yet feel a certain inadequacy around money.

Seeing his parents' journey to create a better life for him and his siblings inspired him to do better, not only for himself, but for others looking to build a better financial future. He observed how much harder it can be for women. His mother had to do very physical jobs her whole life, while also raising 6 kids and taking care of elderly parents. She also outlived his dad, which further compounded the need for her financial security.

Luis became a CERTIFIED FINANCIAL PLANNER™ professional in order to help other First Gen wealth builders build and grow wealth. He does his best to keep it simple, so no fancy jargon or investment terms. It’s all about your vision of success and how he can help you on your way to building a better financial future.

Luis is proud to have received industry recognition such as InvestmentNews 40 Under 40, Investopedia 100 Top Financial Advisors, 8 Latino Financial Pros to follow by Nerdwallet, and has been quoted in The New York Times, The Wall Street Journal, MarketWatch, U.S. News, and many other publications. He's also received several awards for his work in non-profit, and his unwavering dedication to advancing diversity in the financial planning profession.

Current position (3)

Founder/Financial Planner

Build a Better Financial Future LLC

Host/Creator

Build a Better Financial Future Podcast

Co-Founder

BLX Internship Program

Degrees (1)
Economics
SUNY at Purchase College
1997 to 2001

Presentations

Presentations (4)
Master Your Finances to Achieve Your Goals

This presentation is great for those currently in the building/accumulation phase of their wealth building journey, typically ages 21 – 50, whom have a desire to learn personal finance basics to help them get off on the right foot or get back on the right track.

Bridging the Gap: How to Create and Sustain Generational Wealth

This presentation is great for financially established adults, likely age 40+, who are parents or grandparents, concerned with the financial security and education of the next generation, and are planning for their future. The audience is interested in long-term wealth transfer and legacy protection, and they are likely mostly in the accumulation phase of their financial lives, with some in the distribution phase. They are seeking knowledge and investment tools for strategies for gifting while alive.

Smart Strategies for Business Owners: Plan, Protect, Prosper

This presentation is great for those currently in business for themselves. They’re looking to create long-term wealth but often ignore their personal finances as they’re very focused on their businesses. Typical age group is 35-55. Most are in their earlier stages of their business, about 3-5 years and have not done much planning for the long-term. This presentation goes over challenges of the self-employed and how to overcome them, explains taxes (brackets, deduction vs credit, QBI), investment vehicles (SEPS, 401ks, etc), and protection options like disability insurance, key person insurance, buy-sell agreements, etc. & estate planning)

Retirement Planning: Beyond the Basics

This presentation is great for those who are interested in learning more about financial and tax strategies to improve their finances leading up to and during retirement.

Past talks (6)
CFP(r) Pro Talk - Stories
CFP Board Diversity Summit
Washington, D.C.
November 13, 2019
Achieving the American Dream
Altruist
Venice, CA
July 6, 2021
Expanding Diversity in Wealth Management
Diversitas Regional Event
Virtual
November 2, 2021
How Different Cultures Think About Money
eMoney
Virtual
July 22, 2021
How to Help Clients Build a Better Financial Future
Conversations For Financial Professionals
Virtual
August 18, 2021
Addressing Disparities & Inequities in Finance
Carson Group
Virtual
October 18, 2021
  • All (4)
  • Videos
  • Photos (1)
  • Slides (1)
  • One sheet (1)
  • Press information (1)
This speaker hasn't uploaded any videos yet.
Post Talk Engaging the Audience
Post Talk Engaging the Audience
How Different Cultures Think About Money | That Makes Cents Season 3, Ep. 3
Awards & Recognition
Speaking + Brand Partnerships | Build a Better Financial Future

Books & Articles (3)

US News & World Report Contributor
CFP Board Ambassador
Business Insider Tax Advisory Board

Expertise (10)

Financial services
GENERATIONAL WEALTH BUILDING financial adviser experienced financial expert latino Spanish Hispanic Hispanic Heritage Month financial planner Financial Planning and Asset Management

Clients

ALPFA
Diversitas
eMoney
Investopedia
CFP Board
NAPFA
Financial Planning Association
Thrivent
SER Summits for Latinos in Finance
New Women New Yorkers

Awards & certifications (4)

40 Under 40
InvestmentNews
2019
100 Top Financial Advisors
Investopedia
2022
10 Young Advisors to Watch
Financial Advisor Magazine
2019
8 Latino Financial Influencers to Follow
NerdWallet
2022
Recommendations
Why choose me? 

Spanish speaking, Latino, relatable with great ability to simplify complex financial planning topics

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