Louie La Vella

Louie La Vella: where the live event industry turns to when they need out-of-the-box-bursting marketing ideas.

Ideas that win.

"I was shooting an episode of our tv show and her manager approached us, asking if we can interview the brand new artist. No one knew her. We didn't have the time. But we were early adopters, forward thinkers, tried to predict the future."

Those ideas, strategies and concepts will:

Turn dead venues into packed venues,

Slow ticket sales into sold out shows,

Independent musicians into major-label-ass-kicking brands.

Here’s the deal. As a business owner you are smart, savvy and have success under your belt. However, you’re also super busy operating your baby. You need to be working on your business not in it. Build strategies that work. What works in marketing today will not work tomorrow.

Persuading customers has become difficult for those that don’t keep up to date and study consumer behaviours. However it is easy for those of us that know exactly how to persuade them.

"By the way back to the story. I said yes and gave Lady Gaga her first TV interview, weeks after her major label signing."

Louie has been building live music events and major music brands for over 20 years. As a former music TV host he has interviewed hundreds of a-list celebrities. Now a sought after entertainment branding expert, with clients such as major concerts, large music festivals, nightlife venues, and up and coming talent. Louie has been crafting and building their social marketing brands and selling millions of dollars in tickets for years.

Audiences and readers love his insider no-bull stories of music marketing and how it translates to all niche markets and his rise through the shark infested waters of the entertainment industry; starting at the young age of 17 and growing into a world renowned entertainment expert.