Liya Safina

Liya Safina is an innovation expert currently creating immersive experiences with Google’s virtual reality team.

With over a decade of experience in digital innovation, her vision is to build a future where technology serves human needs—rather than people serving revenue models.

Liya’s journey has ranged from bootstrapping a business as an immigrant woman in Silicon Valley to designing interfaces for Toyota’s futuristic autonomous city in Japan.

She has helped launch and transform over 90 businesses, generating more than $3B in revenue. Select clients include Pharrell Williams, LeBron James, Björk, the Bob Dylan Center, Bottega Veneta, Nike, and Google.