Lina Gallagher (born 1987) is an e-commerce entrepreneur, consultant, and coach with about two decades of experience in the digital arena. She is the Founder and Managing Director of Emerce Consulting, a UAE-based consultancy that aids local and global brands, retailers, and distributors in launching, scaling, and optimizing their digital businesses. As a leading figure in digital business in the Gulf, Gallagher also established the Emerce Coaching global e-commerce training academy to equip individuals with the skills needed to succeed in online business.
Lina Gallagher was introduced to the digital world at an early age, receiving her first computer at 11. This early exposure sparked an interest in coding, leading her to learn languages such as C++, JavaScript, and .NET. She developed her school’s first website, which marked the beginning of her engagement with web development. Gallagher pursued higher education at the University of Liverpool, where she earned a degree in e-business. The program offered a comprehensive curriculum on online business management, operational excellence, product selection, merchandising, and marketing strategies. Her education provided her with practical insights into growing businesses online and a deep understanding of how e-commerce was revolutionizing commerce.
After graduating, Lina Gallagher joined Deloitte Consulting in London, where she leveraged her e-commerce expertise to help build multi-channel businesses for prominent retail brands such as John Lewis, Selfridges, and Tesco. Her role involved assisting UK retailers in adapting to the digital revolution and competing with Amazon. In 2013, Gallagher relocated to the UAE, where she observed a significant gap in e-commerce infrastructure. This led her to found Emerce Consulting, a firm dedicated to aiding businesses across the GCC in embracing digital transformation. Emerce Consulting offers a range of services including e-commerce strategy development, store setup, digital marketing, and operations management.
In 2007, Gallagher established Emerce Consulting, focusing on e-commerce and digital marketing strategies. Emerce Consulting supports clients with online P&L management, go-to-market strategies, digital marketing campaigns, and data-driven decision-making. Gallagher is also known for her mentorship and advisory roles in the e-commerce sector and co-hosts the Commerce Talks GCC podcast, where she explores trends and topics in the Middle East’s digital commerce landscape.
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Gallagher co-authored Winning in the Platform Economy: For Commerce Professionals in the GCC Region with Alexander Graf. The book examines emerging e-commerce paradigms and analyzes over 30 global and GCC market players.
Awards and Recognition
Digital Leader, Women in Tech Middle East (January 2019)
Top 100 Lithuanian Women (July 2018)
