Larry T Brakefield

Larry T. Brakefield has built a stellar career in the restaurant industry, holding leadership roles on executive teams for more than 20 years. His extensive expertise in hospitality and service has allowed him to substantially impact the financial growth and operational excellence of every organization he has served. Over the years, he has successfully opened over 30 restaurants for major brands, establishing himself as an industry leader known for his dynamic energy and focus on results. Renowned as a public speaker, coach, and skilled communicator, he brings strategic insight and a clear vision to each role.

Larry is the Regional Director of Operations at Sunshine Restaurant Partners (operating as IHOP) in Florida, where he manages an impressive $80 million in sales. In this position, he directs daily operations, ensures profitability, and maintains high standards across his portfolio. His leadership has strengthened regional performance and positioned the brand for sustained success. Throughout his career, he has consistently demonstrated his capacity to manage large-scale operations while fostering team growth, proving his dedication to the industry.

Brakefield's journey began shortly after graduating from Buffalo State University in 1994 with a Bachelor's in Economics. He quickly entered the restaurant field with a position at Pizzeria Uno Chicago Bar and Grill, where he served as Regional Director of Operations until 2005. In this role, he oversaw a $40 million market and managed the development of 60 managers, shaping a solid operational foundation. His responsibilities included tracking P&L results, overseeing cost centers, and supporting multiple franchise groups. During this period, he earned his MBA from Niagara University, expanding his business acumen and setting the stage for future achievements.

In 2005, Larry T. Brakefield joined Hard Rock International as Director of Operations for the Northeastern U.S. and Canada, managing a diverse $50 million portfolio. His role extended beyond food and beverage to merchandise, live music venues, and events, showcasing his ability to handle multi-faceted operations. His duties included managing marketing funds, maintaining profit and EBITDA results, and developing short- and long-term business strategies. His strategic guidance and financial management skills reinforced Hard Rock's position in a competitive market, adding to his reputation as a well-rounded leader.

Following his time at Hard Rock, President of Sunshine Restaurant Partners, Larry Brakefield took on the Senior Director of Operations role at Carlson Restaurants TGI Fridays, where he managed several key Northeast markets. Overseeing a team of eight directors, he was responsible for some of the brand's most profitable locations, with revenues totaling $130 million across 36 units.