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  1. Home
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  3. Larry Broughton
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Larry Broughton's picture
He/Him

Larry Broughton

CEO
CEO
broughtonHOTELS
Country or state 
United States (California)
Available to 
Global
City 
Orange County, California
Fee 
Ask for pricing
Languages 
English
Volunteer
No
Timezone 
America/Los_Angeles

Personal Details

Bio

I am an award-winning entrepreneur and CEO, bestselling author, serial entrepreneur, International keynote speaker, and military veteran. After serving 8 years on Special Forces A-Teams (commonly known as the Green Berets), I’ve parlayed the lessons I learned from my time in the service and applied them to the business arena where I have attained extraordinary success.

I’m the Founder & CEO of broughtonHOTELS (www.broughtonHOTELS.com), a leader in the boutique hotel industry; and yoogozi.com, an inspirational online learning forum for leaders and high achievers. I have had the honor of receiving several business awards, including:

• Ernst & Young’s Entrepreneur of the Year®

• The National Veteran-Owned Business Association’s Vetrepreneur® of the Year

• Coastline Foundation’s Visionary of the Year

• Passkeys Foundation’s National Business Leader of Integrity

• And my firm was recently awarded HSMAI’s Best of the Best Hotel Management Company of the Year and has also been included on Entrepreneur Magazine’s Hot 500 List of Fastest-Growing Private Companies

I’ve authored several articles and books on leadership, team building, and entrepreneurial significance. My two most popular books include:

• The #1 bestseller, VICTORY: 7 Revolutionary Strategies for Entrepreneurs

• FLASHPOINTS for Achievers with inspiring messages that bring significant results, a daily journal

My upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and I’ve been a guest on news and TV programs on every major network, including multiple appearances on:

• CNBC’s The Big Idea with Donny Deutsch

• MSNBC’s Your Business with JJ Ramberg

• Travel Channel’s hit show, Hotel Impossible

• CBS News referred to me as “the nation’s foremost expert on leadership and entrepreneurship.”

• Named by LA Weekly as a Top 10 Speaker in North America

I have presented to, coached, and mentored thousands of current and aspiring leaders and entrepreneurs across the country. The keynote addresses and training programs I’ve delivered include topics on entrepreneurship, leadership, and overcoming fear and failure. I presented them to Fortune 100 firms, universities, non-profits, medical facilities, and even the Pentagon’s Office of the Chairman of the Joint Chiefs of Staff.

I attended the Executive Program at Stanford University, studied Russian at the world-renowned Defense Language Institute, and studied Political Science at the University of California Santa Barbara.

To learn more about me, who I am, and what I do, please visit www.LarryBroughton.com and www.broughtonHOTELS.com.

Current position (1)

CEO

broughtonHOTELS

Degrees (3)
Executive Program
Stanford University
2000 to 2001
Political Science
University of California, Santa Barbara
1998 to 2000
Russian
Defense Language Institute
1987

Presentations

Presentations (6)
F* WORDS FOR LEADERSHIP & LIFE

Emotional barriers of fear and failure are part of every leader and high-achiever’s journey. Larry shares inspiring stories and practical tips to move audiences closer to their fullest potential and overcome any obstacle.

Audience Members Will Learn:
~How to break through barriers of FEAR, FAILURE, and other F* Words that shackle them to mediocrity
~A new approach to overcoming adversity
~The keys of loving a more productive, high-impact and significant life

FIVE SPECIAL OPS STRATEGIES TO BUILD ELITE TEAMS

Based on his background serving on elite US Army Special Forces A-Teams and his entrepreneurial experience building teams that outmaneuver and outperform larger, better-funded organizations, Larry discusses the ideal profile of effective teams and offers tools, techniques, and resources to create and motivate teams to greatness.

Audience Members Will Learn:
~Strategies to attract the top performers in their field
~How to eliminate water cooler complaining and understand their team’s needs and wants
~Practical tips to foster loyalty, creativity, and a never-surrender spirit in their team

NAVIGATING CHANGE & UNCERTAINTY

Change happens when the cost of the status quo is greater than the risk of change. In business, leadership, and life, change is the one constant, yet scares and paralyzes most leaders and team members. Winston Churchill famously said, “We must take change by the hand or rest assuredly, change will take us by the throat.”

Audience Members Will Learn:
~Inspiring leadership techniques that will reduce fear and increase innovation in the face of change
~How to pursue a positive change to propel them towards a life of significance and success
~Techniques to navigate the rough waters of change and to infuse a spirit of anticipation, confidence, and excitement to any team challenge

LEADERSHIP LESSONS FROM A FORMER GREEN BERET

During this keynote, I share the insider secrets and the key success strategies for effective leadership from my service on A-Teams in the US Army’s elite Special Forces (The Green Berets). My stories include how I parlayed my lessons learned to build world-class businesses and become an award-winning entrepreneur. I explain that healthy and effective leadership skills are within everyone’s grasp, not exclusive to those in official command-structure roles in formal organizations. Based on my military and entrepreneurial experience building teams that outmaneuver and outperform larger, better-funded organizations, I also discuss the ideal profile of effective teams and offers tools, techniques, and resources to create and motivate teams to greatness.

WINNING NOT WHINING: A VICTOR’S STORY OF TRIUMPH

I share motivational and inspirational stories, lessons, and anecdotes of victory over the guilt and shame of personal trauma during my teen years, early leadership roles, serving as an elite US Army Green Beret, struggles with addiction, life as an accomplished entrepreneur, living with PTSD, and the rewards of faith and family. These presentations can be customized for audiences of all ages and maturity levels. My journey from darkness to light is emotional, funny, and inspiring. Some audience members are stunned, others cry, and many cheer as I relate my stories of tragedy to triumph.

CRACKING THE E-CODE: UNLOCKING THE ENTREPRENEURIAL POTENTIAL IN ANY ORGANIZATION

Today’s dynamic business environment demands bold leadership, focused decision-making with 360-degree visibility, and agile teams capable of rapidly leveraging opportunities. Unfortunately, many organizations are plagued by glacial decision cycles, ineffective silo structures that kill effective collaboration and creativity and arcane talent development programs that waste human capital. The result? Staying stuck in neutral while more nimble competitors race past.

It’s time to “crack the E-Code” and unlock the latent Entrepreneurial Potential lurking within your organization today!

This high-octane keynote shares 6 mission-tested strategies to:
• Engage and empower your team with the Entrepreneurial Mindset
• Discover and leverage the unique strengths of each team member
• Dramatically improve collaboration and communication across departments/divisions
• Significantly improve the speed, efficiency, and outcomes of your organization’s decision-making process.

Past talks (6)
Leadership Matters
American Brush Manufacturer's Association (ABMA) Annual Convention 2023
San Diego, CA
March 23, 2023
Defying the Odds
Veterans in Business National Conference
San Diego, CA
November 14, 2022
Navigating Change & Uncertainty
Stanford Hotels Manager's Conference
Seattle, WA
October 21, 2022
F*Words for Leadership and Life
Lake Forest Chamber of Commerce
Lake Forest, CA
May 13, 2022
F*Words for Leadership and Life
Syracuse University's V-WISE Convention
Nashville, TN
April 9, 2022
F*Words for Leadership and Life
Syracuse University's V-WISE Convention
Tempe, Arizona
January 30, 2022
  • All (3)
  • Videos
  • Photos
  • Slides (1)
  • One sheet (1)
  • Press information (1)
This speaker hasn't uploaded any videos yet.
This speaker hasn't uploaded any photos yet.
Larry Broughton Speaker Reel
Larry Broughton Speaker One-Sheet
Top 10 Speakers in North America - LA Weekly

Books & Articles (4)

VICTORY: 7 Revolutionary Strategies for Entrepreneurs to Launch Your Business, Elevate Your Impact, and Transform Your Life
Bandera Publishing,
2018
FLASHPOINTS for achievers: Aspiring Messages That Bring Significant Results, a Daily Journal
Bandera Publishing,
2014
Is Integrity Dead in America?
Should You Declare Yesterday's Leadership Styles Toxic?

Expertise (8)

Leadership
Business
Leadership Lessons from a Former Green Beret F* Words For Leadership & Life Five Special Ops Strategies to Build Elite Teams Navigating Change & Uncertainty Winning Not Whining: A Victor's Story of Triumph Cracking the E-Code: Unlocking the Entrepreneurial Potential in Any Organization

Clients

Walmart Headquarters
Institute for Veteran & Military Families at Syracuse University
Toyota/Lexus
The Pentagon
Cutco Corporation
Great American Summit
Disabled American Veterans
American Dream University
U.S. Army, Southern California Recruiting Battalion at Camp Pendleton
Moscow Speakers Bureau
Giant Food
Scheinfeld Center at University of California, Santa Barbara
The Rosie Network
NEWH, The Hospitality Industry Network
Veteran's Business Network
Saddleback College
El Paso Hotel & Motel Association

Reviews

Testimonials (19)
  • It is my pleasure to recommend Larry Broughton as one of my go-to experts on Travel Channel’s hit show Hotel Impossible. His professionalism and charm are appreciated by both the crew and viewers alike. With expertise in various areas of business, his sense of leadership and hospitality shines through in each episode he is involved with and he adds value to the show as a result. I look forward to working with Larry on future television projects and would highly recommend him to others, as well.
    Anthony Melchiorri
    Creator, Executive Producer & Host
    Travel Channel’s Hotel Impossible & Five Star Secrets
    Verified
  • Larry's daily dose of FLASHPOINTS offers clarity, insight and guidance for leaders and achievers. Each message will enlighten and inspire you to transform your team, your business, and your life.
    Brian Tracy
    CEO
    Brian Tracy International
    Verified
  • Larry Broughton’s life is a magnificent blend of a military career as a Green Beret and a business career as an entrepreneur/CEO. This combination makes him a true “Warrior in the Boardroom.” When Larry combines military leadership principles with his business background, profound truths are shared that can catapult your firm to places of greater strength and outcomes.
    Greg Leith
    CEO
    Convene
    Verified
  • Larry isn’t regurgitating business theory. He’s sharing tried-and-true, action-oriented principles he’s used himself and has learned from interviewing other successful entrepreneurs, including me.
    Kelly Perdew
    Winner of Donald Trump’s The Apprentice
    Verified
  • Broughton has been professional, diligent and efficient when imparting their commercial, marketing and management knowledge to our hotels. Their leadership style has been a positive influence on staff morale, which is essential in a people industry.
    Marc Aron
    Hotel Owner
    Verified
  • Larry's high energy and powerful keynote at Walmart's Open Call was the perfect balance of inspirational tips, humorous anecdotes, insightful lessons delivered in an approachable and transparent manner that inspired attendees towards actionable steps in their personal and professional lives. If you get a chance to have Larry speak at your event, jump at the chance!
    Mark Espinoza
    Senior Director of Public Affairs
    Walmart Headquarters
    Verified
  • Over the last several years it became clear to us that hospitality marketing in the information age is not a job for amateurs. When we hired Broughton we hired marketing and management magicians who stay up to the second in this increasingly complex field. Our bottom line has never looked better.
    Scott Smigel
    Hotel Owner
    Verified
  • To say that Larry is an overwhelming favorite among our thousands of participants would be an understatement. He connects well with audiences of any size or composition and leaves all in attendance with meaningful insights and actionable information. We emerged a stronger and more engaged team and, perhaps even more importantly, as individuals, more inspired and purposeful about what we want to accomplish personally as well as collectively as a team.
    Maureen E. Casey
    Chief Operating Officer
    Institute for Veterans and Military Families
    Verified
  • Larry Broughton is one of the best leadership speakers we've seen. His message is both inspiring and relatable. He validates his key points by sharing real life personal stories that have led him to be the person he is today. Larry is warm, friendly and entertaining as he shares his thoughts on the secrets to organizational success, which sit on the foundational understanding that inspiring and empowering your people to chase their potential is the key. If you're serious about growing your organization I would highly recommend Larry Broughton to help you with your journey.
    Jim Stitt
    CEO
    Cutco Corporation
    Verified
  • We had Larry speak at our Veterans Business Resource Group's annual conference. He is a very engaging, inspirational and dynamic person; we would highly recommend him and look forward to working with him again in the future. His passion for ensuring that people have the tools for success is unparalleled. Larry is an example of what true leadership is all about.
    Sharon Gwynn
    Chair
    Giant Food Veterans Business Resource Group
    Verified
  • The message that Larry delivered to us was truly authentic and meaningful. It translates across the board to any person who wants to grow through personal development or be a leader in their life’s journey. Larry digs to his roots and shares experiences that are intentional and impactful; in a manner that challenges you to self-reflect, while inspiring you to achieve the best version of yourself.
    Brian George
    HR Coordinator
    Cutco Corporation
    Verified
  • When Larry Broughton spoke at our business seminar, he absolutely blew the roof off! I have never heard so much positive feedback from ANY speaker, and we've put on nearly 200 seminars. Larry is authentic, powerful in his message, and inspiring to the heart. If you have a chance to book him, take it!
    Matt Brauning
    Founder
    Evolution Seminars
    Verified
  • Larry is a consummate professional. He is smart, visionary and wise--wisdom obtained through a track record of success. Larry is the kind of guy you hope one day to get the chance to do business with.
    Darren Hardy
    Publisher
    SUCCESS Magazine
    Verified
  • Wow! Going through Larry’s program was powerful and action-packed! It kept me on my toes, stirred me to think new ways about leadership and business, and exposed me to like-minded, driven entrepreneurs whom I now call friends. With my newfound skills, confidence, and clarity, I’m more energized and able than ever before to move towards my fullest potential. I owe you big time, Larry, for all you’ve done for my business and me.
    Steve Wright
    Former NFL Player, Serial Entrepreneur, Survivor Season 22
    Verified
  • Wow! Larry Broughton is an epic storyteller who keeps listeners on the edge of their seats. While his authentic, conversational tone is disarming, he delivers a barrage of brilliance in the form of lessons, tips, and tools to make us all better leaders and high achievers. Larry will IGNITE any media outlet!
    John Lee Dumas
    Founder & Host
    Entrepreneur on Fire
    Verified
  • It was great having Larry as the keynote presenter at our annual InnSpire Conference & Trade Show for CABBI — what a neat guy! I appreciated his ease on stage, his ability to engage the audience, and his energy and passion. His presentation was informative, enlightening, and inspiring; and the feedback from our innkeepers was awesome! Larry’s participation in the program really made for a great conference.
    Jennifer Flohr
    CAE, CMP / Senior Vice President
    California Hotel & Lodging Association
    Verified
  • Larry's not just another nice guy. He's served his country in uniform; his ideas are brilliant and concisely put together; and he's a phenomenally successful entrepreneur.
    Donny Deutsch
    TV Personality|Chairman Emeritus
    Deutsch Inc.
    Verified
  • I had the opportunity this year to have Larry speak at my event. His message to my guests was not only riveting, but delivered with such humility, passion, and sincerity that it was obvious everyone in the room was moved by it. All I can say is this...when Larry Broughton speaks, we ALL should listen.
    Kevin Neff
    Award winning Brand Creator & Television Show Host
    Verified
  • I have heard a lot of speakers, and I can say without question that Larry is the most inspiring speaker to ever talk to our population. Larry gets it! He's lived what our warriors have lived, and he knows what is in front of them. Like a good soldier, he's passing on his knowledge so others can navigate the landmines of life and be successful.
    Al Giordano
    Co-Founder
    Wounded Warrior Project
    Verified
Recommendations
Why choose me? 

My humorous, uplifting and inspiring keynotes can be up to 90-minutes and are perfect for all!

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