Kevin McNulty | SpeakerHub

Personal Details

Bio

Kevin McNulty, an experienced speaker in Artificial Intelligence, Social Media, and Digital Marketing, is co-founder and president of NetWeave Social Networking, a digital marketing agency in Palmetto, Florida. He is also a professor of digital marketing at State College of Florida and was recently a featured speaker at TEDx Bradenton.

Kevin has been a guest lecturer at the University of South Florida, New College, and St. Leo University. He is a frequent speaker for the Florida Attractions and Museums Associations as well as the International Association of Amusement Parks and Attractions. He also sits on the Board of Directors of the Florida Festivals & Events Association, and the Manatee Chamber of Commerce’s Technology Committee.

Kevin received his degree in Psychology from California State University, Fullerton, where he was also a research assistant in industrial and marketing psychology. Before co-founding NetWeave in 2009, he worked for over 20 years in corporate training and communications and served in the US Army.

Current position (1)

President & CEO

NetWeave Social Networking

Degrees (1)

Psychology

California State University, Fullerton

1982 to 1986

Presentations

Presentations (5)

Rise of the Machines: AI is Here... Now What?

Artificial Intelligence is exploding in the tech world, and it's being added to tools for everything from business intelligence to marketing to customer service in every industry. While AI can’t yet replace professionals, professionals who use AI will replace those who don't. Be sure you’re not left behind during this tectonic shift in the business world.

Takeaway 1: The Fundamentals of Artificial Intelligence
Get grounded in the topic by learning the basics of Artificial Intelligence: the different types of AI, how it works, and see some of its capabilities practically demonstrated.

Takeaway 2: The Potential of AI
Learn how AI can be used to: create original music and video, design graphics, write marketing copy, provide unique guest experiences, customer service, and more.

Takeaway 3: The Limitations of AI
What are the practical limits of generative AI today? What potential pitfalls await organizations implementing AI? Stay on the leading edge without falling over it.

A Non-Zero Chance: Is AI the Future or the End?

Half of the people currently working in Artificial Intelligence feel there is a non-zero chance that it leads to human extinction. On the other hand, there is also a non-zero chance that AI makes Earth a paradise free from disease and starvation. But those are two ends of a bell curve of probability, with the best chance being something in between.

Takeaway 1: The Promise
AI could herald a new age for medicine, food production, education, and more. Learn about the research in these areas and what AI has accomplished so far.

Takeaway 2: The Threats
For as much promise as AI holds, there will also be downsides, from job loss to existential threats. Review very real examples and what they portent for the future.

Takeaway 3: What Can We Do
Learn what to look for in AI solutions, how to talk about AI with lawmakers, and how to bring awareness to ensure we all benefit rather than suffer.

Implementing AI: How to get Out of the Experimental Phase

This session explores transitioning from the experimental to the operational use of generative AI in business. Discover strategies for integration, establishing AI policy, scaling AI initiatives, and real-world examples of AI driving innovation, efficiency, and competitive advantage. Learn how to leverage AI to become a force multiplier for your attraction.

Takeaway 1: Narrowing the Possibilities
Identify strategies for integrating generative AI into business operations to enhance efficiency and innovation.

Takeaway 2: Determining Scope
Develop a foundational understanding of how to establish and scale AI policies and initiatives within your organization.

Takeaway 3: How Does This Work in the Real World?
Analyze real-world examples of generative AI applications to understand their impact on driving competitive advantage and becoming a force multiplier in your industry.

Digital Detonation: Mitigating Social Media Disaster in a Crisis

A recent survey of marketing directors showed that 95% expected to have a social media crisis within the next 24 months, but only 40% had a plan to deal with it. Don’t be caught unaware in a world where every customer is a reporter with their own camera crew.

Takeaway 1: Crises du Jour
Crises can come from anywhere, and it doesn’t even have to be about you. Learn what situations can create crises for organizational communication.

Takeaway 2: How to Formulate and Rehearse Your Plan
Experience-proven steps to develop a crisis communication plan. Includes practical examples from real-world crises from natural disasters to reputational threats.

Takeaway 3: Putting Your Practice into Practice
How the pieces come together in a real crisis so that your plan becomes action. Includes a list of dos and don’ts based on hard-won experience over 15 years in social media communications.

Analyze This: Data-Driven Decision-Making in Social Media

The great thing about digital marketing is that you get so much data. The hard part about digital marketing is that you get so much data. This session is designed to empower participants with the skills to harness the power of data analytics in shaping social media strategies. Learn how to interpret and utilize social media metrics effectively to make informed decisions that enhance engagement, increase reach, and optimize overall social media performance.

Takeaway 1: Key Performance Indicators
Learn to identify and analyze the key metrics that indicate social media success and how these can guide your content and campaign strategies.

Takeaway 2: What's in Your Toolbox
Understand the tools and techniques for effective data collection and analysis to improve social media decision-making processes.

Takeaway 3: Making Intelligence Actionable
Discover methods to translate social media analytics into actionable strategies that drive engagement.

All
Videos
Photos

This speaker hasn't uploaded any media content yet.

Expertise (11)

Media & Marketing

PR & Communications

Business

IT consulting and services