Juan Carlos Bernal

When you hear me speak, in any language, you’ll hear a slight Cuban accent that has not abandoned me. The men and women I work with consider me bilingual and fluent in both Spanish and English. What they don’t usually know is that I also speak Spanglish, learned on the streets of Miami, Florida, and only understood by the residents there.

Because I was uprooted from Cuba at an early age, I learned that my life can be rebuilt and transformed; life can be made into whatever I want it to become. When I’m not engaged in coaching or speaking in front of an audience, I’m spending time with my family in Monterey, Mexico, Miami, Florida, or St. Paul, Minnesota, or expanding my knowledge in the newest development in psychology and personal development.

My initial corporate work came through IT consulting where I soon learned that systems and strategies, as important as they are, are not enough on their own. If one does not maximize one’s potential and discovers one’s inner strength…. This led me to the practice of executive coaching and training, where my intuitive and adaptive style came together with my passion in order to uncover the best in people and awaken my clients from the “realm of overwhelmed” to the “world of possibilities.”

I graduated from iPEC school for coaches where I was certified as a Master Practitioner of the Energy Leadership Index and Certified Professional Coach. After completing over 1,000 hours of coaching, I was certified by the International Coach Federation (ICF) as a Professional

Certified Coach (P.C.C.). Since then I have also studied in William Arruda’s personal branding programs Reach, and I was certified as a Certified Personal Brand Strategist and as a 360Reach Analyst.

I’m a sought out speaker and coach with more than 20 years of experience delivering messages to a broad range of audiences. I have been featured in magazines, newspapers, tv, and radio such as in Emprendedor Magazine, Listin Diario, Mujeres al Borde, Broadband MarketingRD, and Revista Capacitando among others. Now I travel to the Caribbean, Latin America, Canada, and the USA delivering training and coaching to companies such as Cemex, Schneider Electric, Johnson & Johnson, Enersys, Med Johnson, and other major corporations. I focus on the areas of leadership, sales, communication, and personal brand development.

The ethical truth-teller, motivator, believer, and optimist in me comes out to help executives alter their perspectives. These changes in perspective allow the executives to uncover and maximize their energy, which results in leadership effectiveness to position their companies at the forefront of their industries; it guides them to develop strategic plans to advance their objectives and to increase revenue, profitability, and growth as an organization. This is where my intuitive and adaptable style helps me get my clients, regardless of their leadership approach, the results they are looking for.