John Lomba

In the world of sales there are three ways to build your business. The first is to gain new business from existing clients. This is like the old riddle: what came first the chicken or the egg? What I mean is that without a large base of clients, living from additions becomes difficult. The second is constantly cycling through leads generated through advertising or that have been purchased from a lead company. While a viable way to build a business, the response rate may be low and respondents unqualified. This can be frustrating and lead the less disciplined to failure. There is another way to generate prospects and these prospects are generally qualified. These prospects come to us via referrals or in our case INTRODUCTIONS. This presentation will cover the 10 Golden Rules for Generating Power Introductions.