Jimmy Lea

I am a new service advisor with only five months under my belt, I recently attended Jimmy Lea’s Ringing in Success: Advanced Phone Skills course at the ASTA Expo, and I couldn’t have been more impressed. The material really resonated with me, especially how Jimmy emphasized the importance of tone, enthusiasm, and truly understanding the potential customer. His approach of steering the conversation away from estimating or pricing and instead focusing on building value over the phone was a game changer for me. One part that stood out was how he suggested handling price shoppers. Instead of getting stuck on numbers, he encouraged me to challenge customers by asking why they hadn’t scheduled with the cheapest shop they’d found. This brilliant move helps get to the heart of what the customer is really looking for in their automotive service provider. Jimmy also used quotes throughout the course to reinforce key points, which I found really impactful. They weren’t just thrown in; they helped solidify the concepts he was teaching. While I’m lucky enough to have a great mentor and a natural ability to connect with people, I realized that not everyone has that same support, so I really appreciate how Jimmy covered all the bases to ensure everyone could take something valuable from the course. What truly made his class one of my favorites at ASTA was Jimmy’s energy and passion. He kept us all engaged and involved, making the experience not only educational but fun. I’m grateful for the effort Jimmy put into this course, and it is clear that he’s passionate about his work. It definitely shows, and I’d recommend this class to anyone looking to sharpen their phone skills. Rachael Irizarry, Service Advisor BA AutoCare, Columbia MD