JIm Morris

Armed with a degree in philosophy and an unnatural fondness for hippos, Jim spent a decade in pursuit of rock and roll stardom. Failing that, he became copywriter and creative director at ad agencies from FCB to DDB Worldwide. For the past 25 years, Jim has enjoyed a thriving freelance copywriting business while teaching copywriting at Columbia College for 12 years and writing a monthly column for Screen for five years. He is currently nurturing an adjunct speaking career. Jim’s accomplishments include authoring dozens of successful taglines, including “We are Flintstones Kids, Ten Million Strong and Growing,” the cornerstone of one of the longest-running campaigns of the last half century; and creating an international branding campaign for Lions Clubs International. Having self-published a collection of his non-advertising writing, he is currently seeking to publish his expose of the advertising industry. Jim’s advertising work can be seen on his website, www.taglinejim.com.