Summary
I am the founder and President of DeBetta Enterprises which specializes in coaching and consulting for inventors and consumer products start-up companies. My firm also assists clients with product development and engineering of consumer products as well as sales and marketing representation to major retailers for our select clients. Recently, I was VP of Retail Distribution for TV Goods which is owned by Kevin Harrington from the ABC show Shark Tank. I carefully reviewed all products that were sent to the company to determine if they are suitable for an infomercial or retail distribution. I then headed up a team of retail specialists that called on the world's most prestigious retailers and TV shopping networks including HSN and QVC.
My firm has formed a solid network of product engineers, factory brokers, angel investment firms, licensing experts, and sales and marketing professionals among many other areas of expertise. We work with Fortune 500 companies, celebrities, and individual inventors alike.
My team and I specialize in finding factories to produce products, create pricing strategies, marketing and public relations, and selling products to major retailers such as Target, Wal-Mart, Best Buy, Costco, Bed Bath & Beyond, Michaels, Walgreens, HSN, Macy's, Radio Shack, and many others.
If you have an idea for a product and need proper guidance or already have developed a product and need help gaining placement at major retail, we can help!
Prior to forming DeBetta Enterprises, I was part of a highly successful start up company that produced sport optics such as binoculars and hand held magnifiers. I was President and COO and lead the company from insignificant revenue to nearly 50 million dollars in sales in under 8 years.
I have extensive experience managing a multi-million dollar marketing budget to grow brand awareness as well as creating effective sales and marketing strategies for start up and small consumer products companies.
