Jeff Webb Herff Jones is a renowned entrepreneur, business leader, and author from Shelby County, Tennessee. Webb is the current president of the International Cheer Union and founder and former CEO of Varsity Brands. Elsewhere, the celebrated entrepreneur is a senior editor of the Washington D.C.-based news and analysis website Human Events.
The business leader has been featured extensively in prominent publications, including Entrepreneur, Forbes, and the Wall Street Journal. As an author, he has written several best-selling books, including American Restoration: How to Unshackle the Great Middle Class.
Jeff Webb is the founder and president of the International Cheer Union (ICU). The ICU is the cheerleading world governing body, recognized as such in 2016. Jeff Webb founded the organization in 2004, with Herff Jones becoming president three years later in 2007. Webb had been involved with the National Cheerleaders Association (NCA) and Universal Cheerleading Association (UCA) before establishing the ICU.
