☞ Working to enhance: Conscious Management, Life-Work Balance (holistic approach), Communication skills, Inspirational Speaking, Team Motivation (Breaking Comfort Zones), Culture Change Management.
☞ Areas of expertise: Training, Balance Life Coaching, Team Inspiration Consulting, Copy writing, Storytelling, Fidelity Customer Service, F&B, Hospitality Industry and Communication.
Training & Coaching for individuals and businesses (sales force and team work) to develop decision-making skills.
For 30 years I have developed my career in Europe and LatAm in these areas:
1) Sales: I have specialized in training of sales force (sales strategy) & customers (product); establishing sales quotas, goals & objectives according to the plans and budget compliance; and increasing distribution.
2) Communication: I have specialized in generating content (Storytelling) and events (Event Mkt) always working the visual expression and identity at all points of contact with the brand (BTL).
3) Human Relations: I have specialized in courses, diplomas and both business and academic workshops to large and diverse audiences in the areas mentioned.
4) Consulting: I have specialized in Communication & Marketing (MJW Group), and in Training & Coaching (EducaSer); I co-founded these two companies 10 years ago and that expanded my knowledge of product categories and international clients, particularly in F&B, Premium Beverages: The Macallan, Louis XIII Rémy Martin, DeKuyper, Absolut.
☞ The companies where I have worked are Media, Communication & Marketing Agencies, Publishers, Universities & Tourist companies: Cinco Días, La Razón, Santillana, Ibis, Meliá, NH...
☞ The professionals that have most influenced me are Eva Méndez and Tony Hernández (UC3M): two architects of the Semantic Web, experts on metadata and Information Architecture with great teamwork skills. Their openness to share research and knowledge; and their ability to make simple the complex, pushed me to investigate in depth and be more analytical.
☞ Companies which corporate culture stands out: PRISA Group, for boosting individual initiatives; and Meliá Hotels for excellence in Customer Service (internal client included) and heterogeneous team building.
❤ I would like to work in a multinational company whose culture involves multidisciplinary teams and innovation, in the area of Communication (Content Management & Storytelling included) or in the area of Sales (including Training & Motivation of Sales Teams).
