Janene Liston | SpeakerHub

Personal Details

Bio

Worrying about what & how to charge customers costs – your time, energy and money. Businesses hire Janene to get their pricing right - to increase revenue and profit. She knows how pricing works - it’s tactics and strategies. You know your business and industry. Together we’ll discover the money hiding right in front of you.

Janene is a Certified Pricing Professional – a higly trusted business partner. She has 20 years of corporate experience across a variety of industries. She’s been a speaker at the Professional Pricing Society and other pricing industry related conferences. Watch out her passion for pricing is contagious.

Current position (1)

The Pricing Lady

Janene Liston Coaching & Consulting

Achievements (1)

European Humorous Speech Championship, Toastmasters 2012

I won first place in the speech competition at the European level. Competing with over 800 other speakers. At the same event I also placed 3rd in the Impromptu Speaking competition (i.e. Tabletopics).

Degrees (1)

Bachelor’s Degree Architectural (Structural) Engineering

California Polytechnic State University San Luis Obispo

1988 to 1993

Presentations

Presentations (4)

Why Profit Equals Growth, Not Greed

Many entrepreneurs believe having a profit mindset makes them greedy, but nothing could be farther from the truth. Find out why.

Pricing Know How for Startups

When starting out the temptation is to price low to gain traction. Yet for many business that strategy is not enough to get your "profit engine" running sustainably. Let's talk about what you need to know and some tactics you can employ to start with the right pricing strategy.

Getting to a Fair Price

Have you ever asked yourself "What is a fair price?". Many people talk about a desire to offer a fair price but when we look behind the scenes their definition of a fair price is often missing some key elements. Let's talk about what a fair price is and how to find it.

The Impact of 1%

Understand how pricing affects your profitability and why it's important to actively manage pricing in your business.

Past talks (6)