Sales start in the emotional brain of your customer. Where it's decided if your brand might be liked and trusted. Every customer experience is a door to that trust, high-growth sales and your brand's market value. I open that door for you.
I drive sales. Inspire culture. And elevating brand value, as delivered for 5x-10x growth for Sprinklr, GlobeOp, Grapeshot and others; 15+ yrs as brand and creative director, writer, strategist.
For me, a great brand -- and so, great creative and marketing -- is shaped by the story told in the customer's voice. So I listen. To understand. To Feel. To Create -- a new experience they need and, if we do right by them, will Want like crazy. I help create and celebrate that moment.
May 2018 - Present
Jan Zlotnick, Brand and Creative Consultant. I deliver branding and creative to elevate customer and employee experiences. Driving culture, sales, and brand value. From strategy to concept to production. Including brand framework (vision, mission, brand position, tagline, manifesto, core message, message stack), brand ID (logo, styleguide), all marcom, digital, social, traditional, event and office design, et al.
May 2017 - May 2018
Grapeshot, Executive Brand+Creative Director, New York
Successfully branded and positioned for acquisition, achieved in 2018 with Oracle’s $400million purchase of Grapeshot. Rebranded this ad-tech brand, from manifesto and logo/corpID to branding and lead-gen digital and experiential media. Leader of NY and global teams to create value in employee/customer experiences across every touchpoint.
Feb 2013 — Feb 2017
Sprinklr, Global Brand+Creative Director, New York
Currently poised at near $2billion valuation; was $120million when I started branding. Branded company from startup; core values, culture, logo/corpID, mktg strategy
Created “Turn it on” campaign; global brand-customer experience makeover.
Created and directed CXM Dept. (Customer Experience Management).
February 2010 — June 2012
Global Brand+Creative Director, GlobeOp Financial Services, New York
Successfully branded and positioned for acquisition, achieved in 2012 with SS&C’s $1billion purchase of GlobeOp. Rebranded, raised company profile, helped grow revenue 41% to $221 million, AuA* 71% to $187b, stock value 142%, leading to $1b acquisition. Created “Be Confident” campaign. Directed departments in US and UK, with 10 corporate offices on three continents. (*Assets Under Administration)
