Iñigo Sáenz de Urturi

Personal Details

Bio

Iñigo Sáenz de Urturi is a dynamic, energetic and tireless man who seeks what "drives change in the human being".

International Keynote Speaker, Senior Management Trainer, he works in Spain and Latin America, and now at global. He is expert in: Intelligent Leadership, Relationship Sales, Communication, Customer Experience and Employee Experience and Cohesion of Work Teams.

At the age of 18, and in parallel with his engineering studies, he trained as an orator in the prestigious "Dale Carnegie Institute". Professional magician, with international awards to his credit. Director of Expansion of Franchises, Commercial Director and since 2000, CEO and founder of BE MAGIC SL.

His more than 2,800 students (Executives and Businessmen) have qualified him as the "The Wizard of Communication", for his mastery of the secrets of human motivation and influence. His constant contact with CEOs and executives from around the world, gives him a global vision and perspective he offer at the service of the corporate world through his motivational, fresh, magical and full of value conferences, which have already been enjoyed by more of 158,000 people.

«Master» in: NLP, Emotional Intelligence, Assertive Motivational Communication and Psych-K.

«Train the Trainer» Certified by Success Resources UK Ltd

Practitioner V.E.C. (Conscious Emotional Linking).

Graduated in "Master University" from Anthony Robbins.

Graduated in "Bussiness Mastery" by Anthony Robbins.

Black Belt of Aikido. 1st Dan

Reiki Master

Advanced Degree of the Silva Method.

His greatest passion:

Promote change in people and organizations.

He is Professor in «Oral Communication and Scenic Expression» at the María Cristina de El Escorial University Center (Universidad Complutense de Madrid).

Current position (1)

CEO

BE MAGIC

Achievements (1)

BEST TRAINNER 2018

GOVERNMENT OF CASTILLA Y LEÓN, HIGH BUSINESS SCHOOL

Degrees (1)

ENGINEERING

ESCUELA DE INGENIERIA DEL PAIS VASCO

1988 to 1992

Presentations

Presentations (5)

SHUT UP AND SELL

IF YOU BELIEVE THAT CUSTOMERS WILL COME…. YOU'RE WRONG.
- Smart selling in the Digital era -

We currently have more tools than ever to sell our products or services: Internet, Telemarketing, etc. But, when we are face to face with our client, when we have personal interaction, an interpersonal communication, we are at a crossroads ...

• Why do I connect with some clients and not with others, if I say the same?
• How can I make they buy me instead of my competitors?
• Emotions govern the Human Being… How do I sell from emotions?
• How do I conquer agaon the trust of my offended client?

• What tools do we have?
• What resources do we have?
• How does our client think?
• How do I “sell” the idea?
• What can I do to enter in their world and close the gap between us?

EXPRESS YOURSELF

The power of your Word in the Digital age

We have a great paradox; Our technical level is very high, but our ability to communicate what we known is really diminished. Without Good communications, the work team does not work, projects slow down and relationships become difficult.

• Why do some people understand me, when I speak, and others don't, if I say the same?
• How can I make myself understood by everyone?
• Why is so important to "touch" people's emotions?
• What makes get people's attention?

“Personal interaction, our oral communication, is vital, and it is not obvious, nor can it even be masked, through an e-mail, a twit or an SMS.
It underline and it is transcendent to do it efficiently and intelligently to maximize our time and our resources. ”

THE DIGITAL LEADER

How to lead our Human Team in the Digital Transformation

What are the keys to LEADERSHIP when the concept of "boss" is rejected flat by the team?
What is the organizational structure that supports this new culture?
How do we manage and teach to manage the fear of the "executive", "shift manager", "intermediate command", "responsible", ...?

"Digital Transformation means that: Transformation."
Transformation in all aspects of our society ...
• It is not only implies a change in the ways of working, doing and communicating between people and things, but also a change in human relationships themselves.
• Leadership in the digital age… is the leadership of people, their emotions, their impulses, their needs, their thoughts.
• Although the interaction is digital, the human being is still that, human, and needs a LEADERSHIP that understands both facets. ”

STRESS 4, 5 ... 6 !!

The Human Being is NOT Rational. IT IS Emotional

Emotional states are that govern our behavior in the critical situations that generate stress (decision making, team leadership, criteria disparity, confrontations, public speaking, etc.).
Is our emotional self-management important in the leadership of our company?
In an era in which we seek technological, process, logistics, productive innovation, there is another innovation on which the rest will depend: Our ability to manage and refocus our emotional processes and that of our work team.
Stress consumes great energy resources of our body and leaves us exhausted "without having done anything."
The proper management of Stress, being aware, and the way of interaction with others is what differentiates the effective manager from the one that is not.

• How can I agree with the person in front of me when we are arguing heatedly?
• Where is my inner energy and how can I use it when I need it?
• I feel that I am disturbed, with my heart raci

THE GEARS OF SUCCESS

Communication + Leadership + Shared Success

A characteristic of the Leader is the ANTICIPATION.

After an analysis period of more than 6 months, the most important companies in the Basque Country (Spain): Orkli, CAF, Irizar, Euskaltel, Indar and Jaso, among others… an interesting conclusion was reached: Any company that wants to be competitive and survive in the era of 2020, must base their company culture, actions and direction, on three concepts:
• Excellent interpersonal communication.
• Principle based intelligent leadership.
• A development that promotes shared success as a vehicle for cohesion of the team.

In the conference THE GEARS OF SUCCESS, we will see in a very dynamic way, entertaining and full of practical examples, how these three gears are the keys to business success in the 2020s.

Past talks (6)

WHO ARE YOU?

ENDESA DAY 2019

MADRID

May 8, 2019

THE DIGITAL LEADER

FACTOR HUMANO 2019 CONGRESS

MADRID

May 13, 2019

THE DIGITAL LEADER

CEPSA

MADRID