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  1. Home
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  3. Helen Croydon
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Helen Croydon

Journalist & author-turned-media consultant
Thought Leadership PR
Country or state 
United Kingdom
Available to 
Europe
City 
London
Fee 
Languages 
English
Volunteer
Yes
Timezone 
Europe/London

Personal Details

Bio

After 15 years as a journalist, author, broadcaster and speaker, Helen turned her attention to helping others get into the limelight. She founded Thought Leadership PR, a specialist agency helping business leaders raise their professional profiles to become thought leaders in their industry.

Helen has given many talks to corporate teams, authors and academics on how to develop thought leadership, advising them on pinpointing their unique expertise, pitching to the media and improving digital presence.

She is well placed to talk about this. Her former media career included working as a producer at ITN, writing for every major UK newspaper from The Times to The Mirror, commentating on TV and radio shows such as Sky News and Woman's Hour and writing three books - one of which was long-listed for William Hill Sports Book of the Year.

She is also an inspirational speaker on profile reinvention. From journalist and author, Helen went on to be a self-taught entrepreneur. She launched and grew Thought Leadership PR from zero to a team of 10 in four years.

Helen is also host of the The Media Insider Podcast, featuring interviews with editors and journalists on what makes a story. And she's a keen triathlete, having competed for age-group world championships in 2015. She brings the discipline acquired through endurance sport into her working life.

Current position (1)

Journalist & author-turned-media consultant

Thought Leadership PR

Degrees (1)
Japanese
University of Sheffield
1995 to 2000

Presentations

Presentations (2)
How to pitch to the press

How to Pitch to the Press
With 15 years experience as a journalist I’ve worked on all the media platforms from radio, television, newspapers, magazines and digital. Knowing what makes a story is instinctive to me.

As a journalist and producer, I received dozens of pitches from PRs and entrepreneurs daily, vying for publicity, but only a handful were successful. As an author I also had to pitch myself to the press, and now I’m a publicist myself I’m the one knocking on journalist’s doors. And now, as the founder of a PR agency, I oversee a team of PR strategists delivering media coverage for clients.

Using real-life examples from pitches and press releases I’ve received, pitches I’ve sent myself, and successful PR client pitches, I give the inside track on how news and features are planned and when, how and to whom to pitch a story.

How to raise your personal profile

The session will include ideas, tips and best practices on raising your professional profile.

Areas covered include:

How to find media coverage opportunities: Eg: Using #journorequest on Twitter; coming up with a strong topical idea for an opinion article and how to find a publication which may accept contributor opinion articles.
Getting onto TV, radio or podcasts – some ideas on where to find a fit.
Raising your presence on your own channels like your own website and Linkedin – Eg: dos and don'ts of writing a bio. Optimising your personal descriptions or searchability. Posting to be seen as a thought leader.

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Expertise (19)

PR & Communications
Media & Marketing
Health & Well-being
Personal Branding PR profile raising Book Writing media coverage endurance sport Thought Leadership Media Relations personal pr digital presence online visibility Storytelling Build your reputation digital reputation Journalism career change
Recommendations
Why choose me? 

Experienced speaker on stage and on camera. I'm as comfortable at a conference as at a festival.

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