Helen Croydon

After 15 years as a journalist, author, broadcaster and speaker, Helen turned her attention to helping others get into the limelight. She founded Thought Leadership PR, a specialist agency helping business leaders raise their professional profiles to become thought leaders in their industry.

Helen has given many talks to corporate teams, authors and academics on how to develop thought leadership, advising them on pinpointing their unique expertise, pitching to the media and improving digital presence.

She is well placed to talk about this. Her former media career included working as a producer at ITN, writing for every major UK newspaper from The Times to The Mirror, commentating on TV and radio shows such as Sky News and Woman's Hour and writing three books - one of which was long-listed for William Hill Sports Book of the Year.

She is also an inspirational speaker on profile reinvention. From journalist and author, Helen went on to be a self-taught entrepreneur. She launched and grew Thought Leadership PR from zero to a team of 10 in four years.

Helen is also host of the The Media Insider Podcast, featuring interviews with editors and journalists on what makes a story. And she's a keen triathlete, having competed for age-group world championships in 2015. She brings the discipline acquired through endurance sport into her working life.