Frances Reimers | SpeakerHub

Personal Details

Bio

In our interconnected online world, your personal brand is a constant presence – whether you actively shape it or not. We understand that for some, the concept of building or managing their personal brand might seem distant, while for others, it's a daunting challenge.

At Firestarter, we step in to demystify the journey of creating and growing your brand. Our presentations and training sessions are designed to make this process enjoyable, dynamic, and easily digestible. We go beyond the realms of just social media, equipping individuals and businesses with the tools to utilize every available medium: paid, earned, owned, and shared media.

For me, personal branding isn't just a job; it's a way of life. With a deep-seated passion for the subject and a wealth of real-world experience, every presentation I deliver exudes enthusiasm and insight.

Integrated marketing and PR are where strategic brilliance meets creative ingenuity – a realm that's never dull. When harnessed with the right strategies, it's an incredibly effective route to achieve personal and business aspirations.

If you're ready to enhance your visibility, expand your reach, and explore the world of Firestarter, I welcome you to get in touch. Contact me at frances@yourfirestarter.com.

Current position (2)

Founder and CEO

Firestarter Communications LLC

Director of Corporate Visibility

PCI Communications

Presentations

Presentations (7)

Harnessing the Power of Your Story: Personal brand tips and tactics for every professional

In today’s online world your personal brand is being developed with or without your participation. In this session you will learn step-by-step how to build and maintain the narrative you want to tell the world – effectively and efficiently. Attendees will learn about how to deploy their brand using all marketing mediums – paid, earned, owned, and social, for long-term personal brand strength and growth.

A Brand for Each Employee – Growing a Company by Growing Your Employees’ Personal Brands

Professional services firms are built on person-to-person relationships. In today’s digital marketing sphere, each of your employees can build and maintain a personal brand generating leads, boosting visibility, adding to the
searchability of your firm, and capturing results not possible from advertising or waiting on referrals. In this session you will learn step-by-step how to build and maintain an employee-first marketing initiative for long-term
company growth.

PR’s Evolution via the PESO Model (Paid, Earned, Shared and Owned Media)

While the traditional press release isn’t dead as some have claimed, old-school PR that relies solely on media outreach is fading away. Today’s PR focuses on the PESO model, using a combination of Paid, Earned, Shared and Owned media for communications. This session interactive will show how
integration of marketing and PR will take you much further than the old-fashioned press release model.

Speaking Your Mind But Managing Your Brand: Professional Athletes and Social Media

Earned Media is Not Dead: Leveraging traditional journalist and bloggers

Content is The New Black

Developing Your Brand: A guide for aspiring athletes

Past talks (4)

A Brand for Each Employee – Growing a Company by Growing Your Employees’ Personal Brands

Washington Networking Group

Arlington, VA

December 31, 2015

Infographics: Worth a Thousand Words

Regan Communications Visual Communications Summit

Portland, OR

December 31, 2014

THE New PR: The PESO model (PAID, EARNED, SHARED AND OWNED MEDIA)

Mid-Atlantic Marketing Summit

Baltimore, MD

December 31, 2015

Content is the New Black

Associations Forums of Chicagoland

Chicago, IL

December 31, 2013

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Books & Articles (1)

Just Say Hello

Awards & certifications (4)

40 Under 40 Award

Alexandria Chamber of Commerce

2016

Women of Distinction Nominee

National Association of Women Business Owners

2014

Young Women of Achievement–Leader Award Nominee

WIN

2013

Women Who Advance Excellence in Associations Award Nominee

ASAE

2012

Reviews

Testimonials (1)

Frances Reimers would be a welcome addition to any program. We have proudly featured her several times, and her sessions and presentations have been cited as the highlight of the event. Her expertise coupled with an outstanding delivery leave the audience with great ideas and takeaways they can use immediately. She has my strong endorsement, and I hope to get the chance to work with her again soon.
J. Robinson
National Biodiesel Board
Verified

Personal Details

Presentations

Books & Articles (1)

Expertise (22)

Awards & certifications (4)

Reviews