Effie Santos is an inspirational speaker and visionary founder of Red Root Strategies. As the dedicated President of Madi's Movement, she blends transformative leadership, entrepreneurial spirit, and captivating speaking abilities to empower others and drive meaningful change. Committed to improving communities, she forges strategic collaborations between the corporate and nonprofit sectors, leveraging her expertise to drive business results and mission impact. Effie knew that strategically connecting for-profits and non-profits would create sustainable partnerships benefitting not only the organizations, but their employees, clients, and communities. It is now the place where her own business and purpose meet.
However, Effie's journey took a deeply personal turn after the tragic loss of her beautiful 19-year-old daughter, Madi. In honor of Madi's legacy, she established Madi's Movement, driven by Madi's voice advocating for the underserved. With a dedicated team, volunteers, corporate partners, and the support of the community, Madi's Movement strives to meet the unique needs of these teens, equipping them with the tools to achieve independence. Through a focus on education, employment readiness, and empowerment programs, Madi's Movement creates a nurturing environment where foster teens can thrive and become self-reliant individuals, prepared to make a positive impact in their lives and communities. This bittersweet endeavor is fueled by love as she carries forward Madi's dream.
Effie's captivating TEDx Talk, The Power of the Pause: Finding Courage in Change, serves as a testament to her incredible strength and determination. It reflects her transformative journey alongside Madi and delivers a powerful message of resilience, inspiring others to find their own courage and embrace life's challenges.
Effie’s commitment revolves around sharing Madi’s dream with the world, igniting positive change, and inspiring others through her impactful experiences and compelling stories.
