Eddie Egesi | SpeakerHub

Personal Details

Current position (1)

Branding Expert

Apricot Branding

Degrees (1)

Design Studies

Towson University

2016 to 2019

Bio

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Bio #1

Eddie Egesi is a branding expert, speaker, and founder of Apricot Branding which is a strategic branding and design firm with a purpose and mission to empower visionaries to amplify the impact and maximize the potential of their brands.

At Apricot Branding, Eddie helps small business owners to clarify their strategies, refine their design, and amplify their messaging so they can make a greater impact in the world. His background is in working in the creative industry while collaborating with firms in the fields of marketing, publishing and Information Technology. He has authored up to 50 different articles on brand strategy, design, and marketing to help business owners to compete in crowded industries. He has also spoken at events like The Interactive Business Marketing Seminar, Business Leadership Academy: Cohort III, M&T Bank Accelerator Program, and more. Through his articles and talks, he tries to inspire business owners to gain a fresh new perspective and think more broadly about their brands.

Bio #2

Presentations

Presentations (4)

Elevate Your Brand!

In this presentation, Eddie Egesi will be sharing some strategies to help you elevate your brand! This short presentation could completely change how you look at your brand and how you see your customers as well. You will learn to abandon false beliefs and develop a more positive outlook for the future.

Building An Emotional Brand

Branding is similar to matchmaking. It's about connecting customers to the brands that make their lives easier, more enjoyable, and more interesting. In this short presentation, you will receive some valuable tips and insights to help you create a more emotional connection with your customers so that you can build a brand that has more meaning in people's lives. In this presentation, you will learn:

> The importance of emotion in purchase decisions.

> The Emotional drivers that motivate customers to prefer a brand over others.

> 5 Tips to help you create a more emotional connection with your audience (Along with a couple of examples).

Aligning Your Branding With Your Marketing

One mistake that a lot of people make is that they dive into marketing and sales and completely disregard branding because they do not really understand what it means, how it is all connected, and the long-term impact that it has on your marketing and sales efforts. In this presentation, you will gain clarity on:

> The differences between branding and marketing and why you can’t really have one without the other.

> How leveraging the power of your brand can drive greater results for your marketing and sales efforts.

> How to tell if your branding is aligned with your marketing efforts or not and ensure that everything is aligned.

A Peak Inside Your Customer's Mind

Everyone is unique and we think in different ways but there are certain ways of thinking that we all have in common as well. In this presentation, we will take a sneak peek into the customer's mind to gain a better understanding of how customers think, how they balance both logic and emotion, as well as some of the factors that drive them to choose one brand over another. We will talk about:

> Aligning your brand's messaging with your customer's mindset and worldview.

> Aligning your brand's design with your customer's psychology.

> The psychology behind the purchase decision.

Past talks (1)

Elevate Your Brand

Interactive Business Marketing Seminar

3311 Rhode Island Ave, Mount Rainier, MD, 20712

February 16, 2023