Douglass spent the last five years leading executive communications at Mastercard, where he worked very closely with the CEO and other C-Suite executives. Before joining Mastercard, Douglass worked in Washington, DC for 20 years – mostly on Capitol Hill. Immediately prior to Mastercard, Dougalss was Senior Advisor and Speechwriter to U.S. Senator Olympia J. Snowe of Maine.
While at Mastercard, Douglass worked on CEO speeches, keynotes, and fireside chats that were given at places ranging from the World Economic Forum at Davos, Mobile World Congress in Barcelona, the China Development Forum in Beijing, as well as many top business schools, including those at Harvard, Stanford, Yale, and New York University.
Douglass left Mastercard earlier this year to pursue his obsession with the power of storytelling to differentiate brands and create competitive advantage. That obsession was born out of nearly two years of providing global storytelling workshops at Mastercard. It’s an obsession that has since taken the form of a company he founded – communicate4IMPACT, which specializes in storytelling training. Douglass was recently selected to join a roster of speakers for the virtual presentation company, Geniecast.com – a roster that includes business icons like Steve Wozniak, co-founder of Apple.
With the advent of 5G (the next generation of wireless) and the Internet of Things, Douglass believes storytelling represents an even greater competitive advantage, not only when it comes to messaging that cuts through but also when it comes to putting the user experience at the center of product innovation and development.
